Entries by cbc08

Move Over, YouTube

[Image Source] Facebook recently made an announcement that is bound to shake the content marketing world: the social media giant plans to host videos directly on their site. At first glance, this may seem like a small functional detail, but the effects it carries could drastically influence content creation going forward. As of today, most […]

Equality and the Internet

Friday June 26, 2015 will go down in history as the day the Supreme Court ruled in a split decision that same-sex marriages would be legal nationwide. Millions took to the Internet to express their support of the decision, with #lovewins trending on Twitter shortly after the ruling was made public. Many well-known brands joined […]

CerconeBrownCompany Leads Force on Garnet Hill Shop in The Hamptons

Located on the picturesque Main Street of downtown Bridgehampton, New York, long-time catalog retailer Garnet Hill has officially opened its first brick and mortar store. The new space is a mixture of timeless Garnet Hill pieces and exclusive items from local New England artisans, ready to be shared with the Hamptonites and other vacationers in […]

Summer House 2015

Via @claire.m.harvey This time of year there is no place better to unwind than the oasis of Nantucket. The crisp blue ocean against the green island emanates summer bliss, and CBC has found the perfect way to take advantage of this paradise. During three, 3-day sessions this June, nearly 30 lucky editors got the chance […]

Ted vs. Roger Goodell: What We Can Learn from a Wicked Boston Accent

With Tom Brady’s appeal happening as we speak, and the All World Quarterback’s Golden Globe-worthy performance in Ted 2 just days from release, I couldn’t help but think about what it would be like if Ted, and not Tom’s attorney Jeffrey Kessler, were representing him today. Let’s just say that although Tom’s legal interests may […]

To Apple, Love Taylor

Love or hate her catchy music, or maybe just envy her cats—either way, it’s undeniable that Taylor Swift has been an extra-hot topic this week after her public conversation with Apple. In Case You Missed It: On June 8 at WWDC, Apple announced the June 30 release of Apple Music, a new music streaming service […]

A Preview of Netflix’s New Binge-Worthy Feature

A new feature is being added to everyone’s favorite streaming site, Netflix. While it has been one of the only TV/movie streaming websites without annoying 15-second product ads, it recently decided to integrate advertising (for movies, that is) ever-so-craftily into its experience. Now, when you are sifting through movies and TV shows on Netflix, there […]

Apple WWDC 2015: What You Need to Know

Early June is a special time for the people who make the technology we love. Each year, thousands of developers storm a San Francisco convention center for five days of apps, announcements, and, well, Apple. However, the impact of the event has always extended far beyond the Silicon Valley. Some of the most disruptive technologies […]

The Growth of Biometrics in Advertising: Exciting or Invasive?

When Apple introduced its iWatch in 2015, some of the most exciting capabilities included features that are able to track the biometric qualities of the wearer, including heartbeat, acceleration, and temperature. While these features are advertised as fitness-related benefits, many are seeing possibilities with these technologies in advertising. Marketers can test different ad campaigns with […]

It’s An Instagram World, And We’re All Just Trying to Keep Up

With a constantly growing fan base, Instagram has continued to find new and exciting ways to keep up with its ever-developing consumer. Looking ahead, companies must recognize the importance of having a strong presence on “the gram” so they can utilize its newest features to the best of their abilities. Insta-artsy A recent trend in […]

Chipotle’s Marketing, Like Its Ingredients, Grows From The Ground Up

Have you ever stood in the long line at Chipotle, breathing in the smell of freshly cooked meats and fajita veggies, as you eagerly await your chance to order? Maybe you discussed with a friend whether you planned to order a bowl, burrito, tacos or a salad, and which of the colorful ingredients you would […]

Tablets (And Phablets) Blur Lines For Marketers

The smartphone market grew a few sizes in Fall 2014 when the Samsung Galaxy Note 4 and Apple iPhone 6 and 6 Plus displays surpassed 4.7-inches – essentially the size of the hands that used them. However, while smartphones are growing, tablets are shrinking: the iPad Mini sports a petite 7.9-inch display, while the Microsoft […]

Facebook: For the Users, By the Users?

Another week, another Facebook API update that affects privacy and, therefore, marketing. Just so we’re on the same page here, APIs (application programming interfaces) are like secret tunnels that allow one application or platform to share information with another. (For example, you can post to Facebook via the Instagram app.) For today’s digital marketer, keeping […]

President Obama is Twitter Verified

If you are an avid Twitter user, then you already know that President Barack Obama has officially signed up under his own Twitter handle. It’s no surprise that his account, @POTUS, has already gained close to 2 million followers. His spontaneous jump to a personalized social media account has us questioning: Why now? What is […]

CBC Cooking Cottage 2015: Wetting Our Whistles in Wine Country

When envisioning a ‘dream’ getaway, many different things come to mind. Staying at a beautiful cottage in Sonoma, California with multiple wine vineyard tours sounds like a dream, doesn’t it? For 24 editors, that dream became a reality recently when they were invited to attend CBC’s Cooking Cottage experience. Via @annawatsoncarl Representatives from Glamour, Women’s […]