CerconeBrownCompany Leads Force on Garnet Hill Shop in The Hamptons
Located on the picturesque Main Street of downtown Bridgehampton, New York, long-time catalog retailer Garnet Hill has officially opened its first brick and mortar store. The new space is a mixture of timeless Garnet Hill pieces and exclusive items from local New England artisans, ready to be shared with the Hamptonites and other vacationers in the flesh.
Design firm Aesthetic Movement transformed the space into a clean and inviting retail experience for customers. From the white peg-board walls to the simple wooden dowel hanging fixtures, the space is designed to truly showcase the product. The space takes on the aesthetics of a gallery, maintaining the attainable pricing Garnet Hill has offered for years. The store carries vintage books and glassware, bedding, apparel and home collections.
Despite primarily working with Garnet Hill’s public relations team, CerconeBrown assisted in everything from staffing the store to set up to event management. CBC traveled to Garnet Hill’s headquarters in Franconia, NH several times over the past three months, meeting with all departments of their company, ensuring a streamlined transition to brick and mortar.
Photo by Matt Kisiday
Perhaps the most fun of all was organizing the Bridgehampton store’s inaugural weekend with a press shopping event and cocktail party, opening up the space to an intimate group of editors from several top-tier magazines. CerconeBrown transported editors from New York City to The Hamptons for an overnight stay, enabling city-dwelling editors from outlets such as Family Circle, InStyle, Town & Country, Refinery29 and more to experience the product first hand, many for the first time. Several editors had just returned from CBC Summer House, where the brand activation experience allowed them to live with the product for the entire session, getting to know the signature bedding and amazing pool towels especially well.
Kristina Rodulfo of InStyle Magazine with Garnet Hill’s Signature Towel | Photo via @cerconebrown Instagram
Editors shopping at the opening cocktail reception | Photo by Matt Kisiday
CerconeBrown’s ability to connect with such a wide variety of print outlets will allow for exposure on more than one platform, something Garnet Hill hopes to achieve while the store is open. Editors were also given the opportunity to meet and mingle with Garnet Hill executives, including its President, Claire Spofford.
Garnet Hill President Claire Spofford, Home Shopping Network CEO Mindy Grossman, and other GH Executives | Photo by Matt Kisiday
When the store opened its doors on Saturday evening, a long-time Hamptons staple, Hamptons Cottages and Gardens Magazine held a major presence. Editors and friends of the magazine were able to mingle with Garnet Hill while enjoying the store’s charming backyard garden environment. The magazine has provided locals with a revered sense of fashion and style for decades and has become a trusted publication in any true Hamptons home. CBC was able to place two large, two-page spread advertisements in this month’s issue. Employees of the store already noted that several local residents have phoned the store, asking for the bed featured in the ad – now.
Photo by Matt Kisiday
Garnet Hill is incredibly excited and hopeful for the summer ahead. With several more press and community engagement events planned, Garnet Hill is making its debut into the retail world in a big way, and CBC is honored to help them do it.