Marketing to Millennials 101

The average millennial’s attention span is… oh look, a text message! Thanks to technology and their addictive multi-tasking behavior, millennials’ attention span is about eight seconds, which is just one second less than that of your pet goldfish. Needless to say, it’s going to take a lot more than a catchy song and a flashy ad to connect with these consumers.

 

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If you are a marketer who is reading this right now—don’t fret.   Here are some inspiring tips and tactics from the pros to help you rock this target audience.

  • Millennials prefer quality over quantity

 

Due to their constant intake of knowledge and information, this generation is full of skeptics and cynics. They trust their ‘squad fam’ and respectable social media stars more than any prominent brand or company.

 

What does this mean for us as marketers? It means you should spend more money on higher-quality experiences that connect with fewer but more effective influencers.   These experiences will, in turn, create bigger opportunities for online influencer strategies. It’s kind of like the domino effect—start small by connecting with a few, and before you know it you’ll be influencing many.

 

  • Create unique brand experiences by fusing physical sensations with creative technology

 

Think 360-degree videos at events and virtual reality at home. These innovations help consumers become immersed in brands and their marketing strategies. They make the overall experience memorable and impactful by allowing individuals to interact with the brand before, during, and after the main event.

 

  • Keepin’ it real

 

Millennials are stubborn; chances are if you aggressively try to sell something to them, they ain’t buying it. As a marketer, it’s important that you complement, rather than try to change their lifestyles and habits. Let them experience your brand personality firsthand. Hey, if you’re really killin’ it they might even give you a shout out on one of their 9,652,567,234,820 social media handles.

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