Tag Archive for: public relations tips

The average millennial’s attention span is… oh look, a text message! Thanks to technology and their addictive multi-tasking behavior, millennials’ attention span is about eight seconds, which is just one second less than that of your pet goldfish. Needless to say, it’s going to take a lot more than a catchy song and a flashy ad to connect with these consumers.


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If you are a marketer who is reading this right now—don’t fret.   Here are some inspiring tips and tactics from the pros to help you rock this target audience.

  • Millennials prefer quality over quantity


Due to their constant intake of knowledge and information, this generation is full of skeptics and cynics. They trust their ‘squad fam’ and respectable social media stars more than any prominent brand or company.


What does this mean for us as marketers? It means you should spend more money on higher-quality experiences that connect with fewer but more effective influencers.   These experiences will, in turn, create bigger opportunities for online influencer strategies. It’s kind of like the domino effect—start small by connecting with a few, and before you know it you’ll be influencing many.


  • Create unique brand experiences by fusing physical sensations with creative technology


Think 360-degree videos at events and virtual reality at home. These innovations help consumers become immersed in brands and their marketing strategies. They make the overall experience memorable and impactful by allowing individuals to interact with the brand before, during, and after the main event.


  • Keepin’ it real


Millennials are stubborn; chances are if you aggressively try to sell something to them, they ain’t buying it. As a marketer, it’s important that you complement, rather than try to change their lifestyles and habits. Let them experience your brand personality firsthand. Hey, if you’re really killin’ it they might even give you a shout out on one of their 9,652,567,234,820 social media handles.

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PR agencies spend so much time talking about PR 2.0, bloggers, online media, social media and the like, as marketers we forget that we live in the real world, too.  And often, what we do in the real world is the very fire that fuels success in online marketing and spurs word-of-mouth across it all.  

To this end, I overheard a conversation at lunch where two marketing execs were talking about what they could do to drive Word of Mouth.  Aside from the fact that they shouldn’t talk about plans in an Au Bon Pain, it was clear that these guys were confused on some of the basic tools, such as guerilla marketing, publicity stunts and grassroots programs.  The terms were jumbled together in a mashup of craziness and swag, seemingly with very little direction.  Never mind they seemed to be clueless how to translate their ideas to online or social media marketing.

For what it’s worth, I thought I’d take a shot at providing some context to the conversation.   Hey, I may be completely full of s**t; talk to 50 marketers and you may get 50 different definitions for these same words. But defining these tactical kissing cousins is the key to having a good reference point to begin a plan.

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I came across a good article on effective media relations I thought I’d share. It’s from the Bulldog Reporter, a news source for PR professionals. It was from the blog Journalists Speak Out, which is a must read for all PR agency folk. While there’s not a lot of new information for people who work hard on packaging news with specific media needs in mind, it’s at very least a quick and easy reminder of some major do’s and don’ts for media relations agencies from Boston to Baton Rouge.

The big tip for me is the “nut graph.” You can be sure that all of our publicists at CBC will be adding this to their pitches and releases.


New Year’s Resolutions Journalists Wish PR Practitioners Would Make
By Brian Pittman

“A resolution many journalists probably wish PR people would make could be to commit to doing more homework before calling us,” says Kristin Bender, the Berkeley reporter for the Bay Area News Group-East Bay, which owns The Oakland Tribune. “It doesn’t have to be extensive. Just ‘use the Google,’ as President Bush says,” continues Bender, who is also a freelance writer and frequent Bulldog Awards for Excellence in Media Relations and Publicity judge. Read more