Entries by kenneth leonard

PR’s Brave New World: The Changing Landscape of Media Relations

Media’s changing landscape is no big secret. Every day seems to bring more news stories announcing another magazine’s cease in print publications, more popular lifestyle websites with employee cuts, and more of our contacts becoming freelancers – the new norm. With this constant shift, publicists continuously need to evolve their approach in order to maintain […]

How To Choose the Right Influencer for Your Brand

Influencer marketing can be overwhelming. In 2019, everyone is trying to become an influencer, and Instagram is saturated with individuals vying for attention or free products. With this environment, it can be tricky to determine who are the best influencers for your brand. You are searching for that perfect person who serves their followers genuine, […]

Holiday Hosting in the Hamptons: CBC Hosting House 2018

To kick off the holiday season, we headed to the Hamptons in November with a group of 20 influential media to immerse them in all things holiday hosting. At CBC’s annual Hosting House, top brands taught us how to bring a little cheer to our holiday entertaining and shared helpful tips and tricks to make […]

IGTV: Is Long-Form Video Here to Stay?

As you may know, video content is the hottest trend in social media right now. A territory dominated by Generation Z who have grown up as digital natives – never experiencing what it was like to navigate with a map or listen to a Walkman. (Feel old yet?) According to a recent Pew Research Center […]

Falling for Santa Barbara All Over Again: CBC Fall House 2018

When you hear the phrase “California Dreaming,” people are usually referring to the incredible coastal towns of Montecito and Santa Barbara. This past month, we got to live this sun-soaked dream in these truly idyllic settings for CBC’s 6th annual #CBCFallHouse.     CBC hosted a group of 20 editors and influencers at Fall House […]

Laws Behind the ‘Gram: FTC Regulations

Influencer marketing is continuing to change the social media landscape one #ad at a time. This is why keeping up on FTC regulations is critical for your brand’s marketing strategies. Today on the blog, we go deeper into the laws behind the ‘gram: