CBC Winter House: 2015 Recap
CBC just concluded its 9th annual (can you believe it!?) Winter House program! And it just keeps getting better and better.
18 editors from top-tier publications and outlets “glamped” with us at Deer Valley Resort’s Stag Lodge. Representatives from Allure, USA Today, Men’s Journal, Lucky, Women’s Health, Shape Magazine, the Food Network and more showed up to engage with brands and winter consumer products in their most natural – and most wintry – setting.
Here’s a little peek into the brands and experiences from this year’s Winter House.
Record-holding professional speed-hiker Liz Thomas shared her story at a presentation on Altra running footwear.
And Garnet Hill hosted a pancake breakfast and outfitted the crew in monogrammed flannel pajamas.
Then they skied with Under Armour, Smith Optics, and Obermeyer.
They sipped with IZZE.
They spa’d at Montage Deer Valley Hotel.
They snacked with Green Mountain Gringo.
And they s’mores’d with Rockport.
Through CBC’s Winter House program, these editors were able to put these products to the test and craft stories from their personal experiences to share with their readers, viewers, and followers. For more pictures, check out the #CBCWinterHouse hashtag on Twitter and Instagram to see first hand how the press documented their Winter House journeys.
‘Til next time, Park City!