Media Relations: MAXIM Takes Some Shots

Full Metal Jackasses?  Not exactly…

The Orvis Media Shootout is one of the full brand immersion media relations events we do each year at Cercone Brown & Co. The idea is to give the media an authentic experience that encompasses every aspect of our clients’ brand: the product, the culture, the people … all without hard selling.

For the Shootout, everyone from the Wall Street Journal and CNN to NBCToday and Self take a step inside the legendary world of Orvis.  They shoot, flycast, eat game, see bird dogs in action … you get the point.

Anyway, MAXIM had such a great time they went back to for another shot at the clays.  This “Full Metal Jackasses” video says it all.