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We’ll just come right out and say it: we LOVE Beantown! As one of the most historic cities in the country, Boston has a lot to offer from unique activities, great food, and lastly, is home to some amazing brands.

Throughout the year, we routinely invite editors and influencers spanning a variety of lifestyle, food, and travel publications to join us for brand excursions to aspirational places like Santa Barbara and Sonoma County. While these locations are breathtaking in their own ways, we decided it was time to take advantage of our own backyard and prove that Boston in fact is a great travel destination.

This is why we invited 10 editors to come experience all of Beantown’s unique qualities in our first Boston Experience, a new program added to our House Program series.

Boston Harbor

Take me out to the ball game

It wouldn’t be a trip to Boston without a chance to watch the Sox play at Fenway Park. As soon as the editors landed in Logan Airport, we made our way over to Fenway – in Safr vehicles, a new Boston-born ridesharing app – to watch the Boston team play the Blue Jays (spoiler: they crushed the Jays). Even though some of our New Yorkers were hesitate about sporting those Boston B’s on their caps, everyone enjoyed a Fenway Frank, or two, and were psyched to be able to experience a ball park that has so much history – Green Monster and all.

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Best view in Boston

For their weekend in Boston, the media had the pleasure of staying at one of Boston’s newest boutique hotels, The Envoy Hotel. Situated along the water in one of the city’s fast growing neighborhoods, the Innovation District, the views from this hot spot are unmatched.

After a Red Sox game, we rounded off the evening with a boozy social on the Envoy Hotel’s stunning rooftop, drinking in the city skyline as well as a few signature cocktails.

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Unforgettable brand experiences

The next morning, we were up at the crack of dawn to watch the fishing boats at Boston Fish Pier unload their daily catch. Legal Sea Foods gave us the behind the scenes scoop on how they choose their premium fish and what goes into making sure all their restaurants are getting the best and freshest fish.

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Later that evening, our group dined with Legal Sea Foods at their Harborside location in the Seaport. It all began with Executive Chef Rich Vellante’s oyster shucking demo – that you can find live on Food Network’s Facebook page.

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And the night concluded with a true sea-to-table dining experience where the media tasted Legal Sea Food’s freshest seafood dishes. Also at the table, was Legal Seafood’s CEO Roger Berkowitz who dined with the media and chatted about his journey with the brand.

Demarco Williams, Forbes Travel Guide editor, wrote about his experience with Roger Berkowitz. Check it out here.

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After a classic duck tour excursion, the best way to get up to speed on your Boston history, the day peaked with a surprise trip to Ocean Spray’s cranberry bog just outside of the city. Knee-deep in cranberries, the media learned about cranberry harvest and finished off the experience with a bog-side luncheon. Needless to say, the group was berry pleased with the amazing Instagram pics they got from this adventure.

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Feasting, beasting and sight-seeing

The next morning we kicked off the day the right way with a scenic run along the freedom trail in Hoka One One kicks!

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And followed it with a lunch rendezvous to ArtBar in Cambridge where the staff pulled out all the stops – oysters, shrimp, mini tacos, a s’mores bar, and a sorbet bar!Picture1

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And from ArtBar’s patio, a boat picked us up for a little rosè and a cruise around the harbor with 90+ Cellars and Discover Boating.

BostonPicture1Screen Shot 2017-08-29 at 10.07.24 AMNamast’ay in Boston

We sent off our media with a restful rooftop yoga class, hosted by Boston- born brand Crane & Lion.

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Who knew there was so much to do in our very own backyard? Check out the social chatter from this experience on Instagram at #CBCBostonExperience.

 

There’s something to be said about a weekend getaway to America’s wine region, Sonoma County. Breathtaking countryside, endless vineyards, the finest farm-to-table cuisine, all tucked into the rolling hills of Northern California. It’s the perfect spot to unwind and unplug – or to simply indulge in amazing food and a chilled glass of Sauvignon Blanc.

For 24 editors spanning a variety of lifestyle publications, this blissful vacation daydream became a reality during CBC’s Cooking Cottage experience from April 29-May 4.

The CBC Cooking Cottage is part of our House Program series and was born from the desire to provide editors and bloggers the opportunity to engage with a variety of brands in a tangible, meaningful way. Representatives from publications like Good Housekeeping, Oprah Magazine, Real Simple, Women’s Health, and more attended the organized oasis and left with a weekend experience they won’t forget.

Each day featured a new set of socially-engaging activities, each hosted by a different brand. The agenda included events like a wine and cheese at Arrowood Vineyard with President Cheese, an exclusive poolside yoga class with Clif Bar, tours of two Jackson Family Wines vineyards, a Pinot and Potatoes Paint Night with Alexia, and many delicious meals in between.

The Cooking Cottage experience gave participants an enchanting taste of the rich Sonoma culture, as well as an insider’s look at highly-coveted brands like Omaha SteaksSambazonStonewall Kitchen, and Simply Organic.

But don’t just take our word for it. Scroll through the amazing photos posted by our guests on the hashtag #CBCcottage on Instagram.

Until next year, Cooking Cottage!

There’s something to be said about a weekend getaway to America’s wine region, Sonoma County. Breathtaking countryside, endless vineyards, the finest farm-to-table cuisine, all tucked into the rolling hills of Northern California. It’s the perfect spot to unwind and unplug – or to simply indulge in amazing food and a chilled glass of Sauvignon Blanc.

For 24 editors spanning a variety of lifestyle publications, this blissful vacation daydream became a reality during CBC’s Cooking Cottage experience from April 29-May 4.

The CBC Cooking Cottage is part of our House Program series and was born from the desire to provide editors and bloggers the opportunity to engage with a variety of brands in a tangible, meaningful way. Representatives from publications like Good Housekeeping, Oprah Magazine, Real Simple, Women’s Health, and more attended the organized oasis and left with a weekend experience they won’t forget.

Each day featured a new set of socially-engaging activities, each hosted by a different brand. The agenda included events like a wine and cheese at Arrowood Vineyard with President Cheese, an exclusive poolside yoga class with Clif Bar, tours of two Jackson Family Wines vineyards, a Pinot and Potatoes Paint Night with Alexia, and many delicious meals in between.

The Cooking Cottage experience gave participants an enchanting taste of the rich Sonoma culture, as well as an insider’s look at highly-coveted brands like Omaha Steaks, Sambazon, Stonewall Kitchen, and Simply Organic.

But don’t just take our word for it. Scroll through the amazing photos posted by our guests on the hashtag #CBCcottage on Instagram.

Until next year, Cooking Cottage!

Full Metal Jackasses?  Not exactly…

The Orvis Media Shootout is one of the full brand immersion media relations events we do each year at Cercone Brown & Co. The idea is to give the media an authentic experience that encompasses every aspect of our clients’ brand: the product, the culture, the people … all without hard selling.

For the Shootout, everyone from the Wall Street Journal and CNN to NBCToday and Self take a step inside the legendary world of Orvis.  They shoot, flycast, eat game, see bird dogs in action … you get the point.

Anyway, MAXIM had such a great time they went back to for another shot at the clays.  This “Full Metal Jackasses” video says it all.

I came across a good article on effective media relations I thought I’d share. It’s from the Bulldog Reporter, a news source for PR professionals. It was from the blog Journalists Speak Out, which is a must read for all PR agency folk. While there’s not a lot of new information for people who work hard on packaging news with specific media needs in mind, it’s at very least a quick and easy reminder of some major do’s and don’ts for media relations agencies from Boston to Baton Rouge.

The big tip for me is the “nut graph.” You can be sure that all of our publicists at CBC will be adding this to their pitches and releases.

Enjoy…

New Year’s Resolutions Journalists Wish PR Practitioners Would Make
By Brian Pittman

“A resolution many journalists probably wish PR people would make could be to commit to doing more homework before calling us,” says Kristin Bender, the Berkeley reporter for the Bay Area News Group-East Bay, which owns The Oakland Tribune. “It doesn’t have to be extensive. Just ‘use the Google,’ as President Bush says,” continues Bender, who is also a freelance writer and frequent Bulldog Awards for Excellence in Media Relations and Publicity judge. Read more