Tag Archive for: Green House

This past August, Boston PR Agency CerconeBrownCompany, in partnership with consumer research group Kickstand Communications, launched the Green House in Boulder, Colo.  Over the course of two weeks, 22 of the nation’s top editors were immersed into a Smart Living lifestyle, which melds together lifestyle practices that are good for you, your wallet and the environment.

Editors learned about Smart Living to pass these tips along to you. Check out our PR agency coverage about Smart Living on “Good Morning America Health.”

Also check out The Huffington Post, where Scott Gwordz of Kickstand Communications talks about Smart Living with Ashley Koff, R.D. (registered dietitian) and LA’s “Best Nutritionist” three years running.

Start Smart Living yourself! Visit SmartHouseSmartLiving.com for tips and do-it-yourself guides for your home, your planet and your life…all while saving you money.

The CerconeBrown & Co. Green House is now underway in one of the nation’s only mutli-family net-zero homes out in Boulder, Colo.

In this one-of-a-kind experiential marketing program, the nation’s top editors are immersed into the most eco-friendly services, products and technology around to gain deep insight on Smart Living, a sensible lifestyle that helps save money and decrease a person’s negative impact on the environment. Some of the most planet-friendly and eco-conscious brands — from Ford to 3M to LG to Tupperware — are combining forces at this distinctive media relations event to revamp press members’ views on sustainability and how they will report to their millions of readers and viewers.

As you might expect, this feat doesn’t come without its fair share of good old-fashioned hard work. The Boston PR Agency crew has been working nearly 20-hour days (wow!) behind the scenes to transform a house surpassing LEED-Platinum certification into a platform for sustainable living. And through undying effort and lots of sweat (but thankfully no blood or tears), the CBC team has hit the ground running — and pretty fast to say the least.

To give you an idea of the kind of energy needed to pull off such an exhilarating event, here’s an inside look at the personal work journal of the CBC crew on site in Boulder:

6:30 a.m. – The day starts bright and early with the team opening the 300th (that’s an understatement) box of Tupperware product to stock the pantry.

7:30 – It’s time to change over the 25th load of laundry (talk about a workout!) in an amazing LG energy-efficient washer and dryer with the new Sweet Sleep organic bedding.

Not too sure how this happened, but cardboard somehow manages to get into the washer machine, and explodes everywhere.  It looks like the Terminator got a little too carried away in a paper factory. Luckily CBC had an LG energy efficient vacuum to save the day and clean up the Terminator’s mess.

Finally, the sheets come out of the wash looking more wrinkled than a shar pei puppy.  Just their luck, there’s no iron in sight.

8:30 – The ever-resourceful CBC team puts their heads together, and calls in a cleaning crew that comes through and goes to town!

8:30 – 10:30 -The architect, realtors, developers, owner, sponsors, mattress delivery crew, contractor, Ford team, 3M sponsors and CBC Green House team are all in and out of the house preparing for the open house to kick off at 11 a.m. (panic mode handled with grace and poise).

11:00 – CBS channel 4 arrives. An interview with the developer and architect commences.

Noon – Super interns Max and Chase head out on a Target run. CBC then meets with the Boulder film crew to do some creative collaborating and document the next three weeks.

1:00 p.m. – No time to rest!  The CBC crew begins drafting the sponsor and editor materials.

3:00 – A Tupperware representative arrives, and more merchandising continues.

4:30 midnight – CBC continues to set up the house and merch, merch, merch (this stands for merchandising).

This is just a morsel of the effort that goes into creating such an amazing event…stay tuned for more of the CBC Green House frenzy!

For several years, CBC Summer House (Nantucket) and Winter House (Park City) has seen producers and editors from the likes MTV, NBC Today, the New York Times live with the best new products from companies ranging from Ford, Honda and Subaru to Columbia, Pepperidge Farm and Wente Vineyards.  The result is an indelible, authentic experience that fuels coverage online and off.

Now the scene moves to a Net-Zero community in Boulder, Colo. for the Green House in August and feature all eco-friendly products ranging from innovative building materials, smart appliances, electric cars and many other objects of Smart Living.  We expect the elite of the green media in attendance, and many household names are getting on board (we’ll drop names soon.)

More than a media experience, the Green House will also feature the results of an ambitious research project conducted by our partner on the program Kickstand that seeks to identify the trigger points for companies to move consumers from green intentions to green buying.  The results and house products will also be reach the masses through a consumer-facing, multimedia website and social media campaign.

Visit cbcgreenhouse.com or contact Caroline Budney at to learn more.

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Cercone Brown & Co. Launches the First Annual Green House Marketing Program To Bring Awareness to Sustainable Living

When it comes to constructing or converting a home for “green living”, the common perception is that it’s expensive, inconvenient, and only for those who can afford the luxury of being eco-friendly.

However, one Boston PR agency, Cercone Brown & Co., aims to debunk these green stereotypes through a new program, the Green House. This May, just outside Burlington, Vt., Cercone Brown & Co. will immerse a Who’s Who of traditional and interactive press into a completely green-living environment.

The Green House is entirely eco-friendly, from energy efficiency and independence to the smallest details in its furnishings, fabrics and food. However, guests living this completely sustainable lifestyle will find the experience — from accommodations to travel to entertainment — not only affordable, but unexpectedly comfortable and convenient.

“The purpose of the Green House isn’t to try to convert folks to completely green living, but rather demonstrate that there are many often ingenious products and approaches that can make a big difference in the health of the planet and your finances,” said Emily McCavanagh, new business director, Cercone Brown & Co.

The House is expected to host 20 top consumer, green and business editors.  While there, editors won’t just look, they’ll be encouraged to touch, taste and test brands in a living laboratory of the latest ecologically inspired products.  Activities will include test-driving the new Honda Insight hybrid, taste-testing Green Mountain Coffee, and jogging in New Balance’s latest Earth-friendly shoes. Editors will also give back to their home-away-from-home by participating in a community service garden project to aid local families in need.

While PR teams from each company are encouraged to attend, the Green House honors a strict “no pitch” zone, instead endorsing genuine interactions with editors. This system ensures that Green House attendees have the best products of 2009/2010 at their disposal; no boundaries, no time constraints, no distractions.

The Green House: Vermont Living for the 21st Century

The Cercone Brown & Co. Green House is a “net zero” home, meaning it is intended to produce as much energy as it uses over the course of the year. Environmental features include geo-thermal heating, radiant concrete floors, triple pane windows, super insulated walls and roofs, active PV solar panels and significant south facing glass, which provides solar gain and great views down the valley.

Owned by the Vermont Building Resources and the Russell Family Farm, the Green House is certified by the Vermont Builds Green (VBS) program. The house is located on a 24-acre farm parcel with 14 acres set aside for continued farming.

The Green House concept is an outgrowth of Cercone Brown’s successful Summer House/Winter House programs (now in the fourth year) hosted in Nantucket, Mass. and Park City, Utah, respectively. Participating companies have included such leading brands as Subaru, Oakley, Vineyard Vines, Wente Vineyards, Baskin-Robbins, Zone Perfect, Seventh Generation, Nordic Track and many more.  For information on attending or exhibiting in any of Cercone Brown & Co’s Houses, contact Noelle Guerin at 617-248-0680 x21 or nguerin@cerconebrown.com.

About Cercone Brown & Co.
Located in Boston, Massachusetts, Cercone Brown & Co. (CBC) provides branding, advertising, public relations and promotions services to companies in a range of industries. Founded in 2001, the company has worked with leading brands that include adidas, GMAC Insurance, Hasbro, Nantucket Nectars, Orvis, Cognos, Sperry Top-Sider, K2, The Timberland Company, Vibram and ZOOTS. For more information, visit www.cerconebrown.com.