Entries by Riley Sampson

Day in the Life of a CBC Intern

My name is Gwynn Vaiciulis and I have been an intern at CBC since August 2021. I am also a senior at Boston University and am studying  advertising and journalism. I’m a creative person who loves to express myself and I am also a huge foodie, constantly cooking or trying new restaurants!    Graduation is  […]

Facebook Crashed: Here’s the One Tactic That Can Protect Your Brand

If you weren’t on a serendipitous sailing adventure or living under a rock, you might have noticed that Facebook and its entire suite of apps were down for more than 14 hours on October 4th. The global outage is a major reminder to brands that you don’t own your data, followers, or content on social […]

5 Tips for Writing Call-to-Actions That Convert

We don’t need to tell you that every brand needs to be on social media. Now more than ever, consumers are turning towards digital outlets like Facebook and Instagram for new products, inspiration, and information. What many brands forget is that social media is just that – social. Engagement should be at the forefront of […]