As an extension of the Boston PR agency‘s experiential marketing programs (The Summer House, The Winter House, The Green House and The Cooking Experience, to name a few), CBC is adding a new program to its line-up: The Fall House. Scheduled to be held Oct. 8-22, 2011 in Santa Barbara, Calif., The Fall House will feature new activities geared specifically toward engaging West Coast-based press with companies and their products.

The CBC team is beginning the initial stages of the program, securing the event location (a gorgeous home near Santa Barbara beach) and signing on brand sponsors.

The Fall House in Santa Barbara, Calif.

The Santa Barbara beach

The Santa Barbara beach

To become a sponsor for The Fall House, contact Noelle Guerin at nguerin@cerconebrown.com for details.