Around the beginning of every year, America begins to get excited for what some might consider to be an unofficial national holiday: Super Bowl Sunday. Fans of the two combatting teams strap in for what they hope to be a victory for their favorite city. Others tune in for the love of football or the spectacle that the Super Bowl has become.
One thing is for sure; everybody who turns on their TV on February 7th is going to be excited to watch this year’s Super Bowl commercials. Companies pay premium prices for a chance to put out their most polished commercial during the game and, according to the stats, it’s paying off.
Here is a sneak peek at what we can expect for this year.
Successful 2015 Campaigns Returning to the Big Stage
- Doritos will air the winner of their annual “Crash the Super Bowl” contest for the final year
- Popular candy companies Snickers and Skittles will try to match the success of their 2015 commercials “You’re Not You” and “Settle It” (below)
- Intuit will once again give a 30-second spot to the finalist of its “Small Business, Big Game”, while TurboTax will use its own spot again in 2016
- Online services Squarespace and Wix will be back
- After a shocking hit in 2015, Avacados From Mexico announced its return
- Kia, Mini USA, and Toyota will be coming back this year to show off some of their new cars
Making a Comeback
- Plenty of car companies will return after missing the action in 2015, such as Acura, Buick, and Honda
- Taco Bell announced its return in the form of a redacted press release
- Butterfinger reeled out its intentions for its “Bolder than Bold” campaign in bold fashion
- You won’t be seeing the popular Web domain company GoDaddy this year, as they have announced they will not return for the first time in 12 years, making way for new companies to enter such as Colgate, LG, and Paypal
- Budweiser will sideline everyone’s favorite puppy this year in an attempt to focus on the quality of their beer. But oh, how we will miss those puppies:
After a string of serious Super Bowl commercials in 2015, the general tone of 2016 should be much lighter. (As this New York Times article puts it, marketers just want to have fun again.) With that in mind, there are bound to be plenty of laughs, as well as more surprises, for viewers on game day. Oh… and there’ll be some football, too.