Tag Archive for: trends

It’s no new thing that digital interactions are shaping the way we live. But the statistics behind this year’s Cyber Monday are really ossifying that idea, and the ways that marketers are crafting point of purchase experiences have to change with it. Differentiation, mobile phones, and multichannel experiences are just some of the ways retailers have changed their approach to keep up.



REI is one of the few companies who did something different this Black Friday. They announced an “Opt Outside” campaign and closed all of their brick and mortar stores to encourage consumers to do something active outdoors. REI promoted the hashtag #OptOutside, and had over 1 million participants. The outdoor retailer reinforced their brand positioning and stayed true to their values. In doing so, they received great reward with an increase in online traffic throughout the Thanksgiving weekend. REI was able to entice more customers by doing just the opposite of other retailers in an act of – pardon the pun – “outside” of the box differentiation. (Source)



The use of mobile devices for shopping has increased over the years, which has decreased the prominence of big shopping days such as Black Friday. (Source) This is because every day is a shopping day, and there is no rush. In fact, many shoppers use their phones for research before going into the store or making a purchase online. In addition, social commerce has also gained influence in mobile purchases. Twitter, Instagram and Pinterest all incorporate a simple way to purchase items straight form each of these platforms, helping drive awareness and sales.



Multichannel Experiences

Retailers are coming up with creative ways to reach more people on top of online and in-store shopping. Some retailers have created pop-up shops, allowing consumers to see, touch, feel and experience available options for a limited amount of time. This helps retailers test new concepts and markets with less risk. For example, Adidas created a pop up shop in London to celebrate the launch of the new Stan Smith collection. Designed to look like a replica of a Stan Smith shoebox, the shop had limited and exclusive edition products along with interactive experiences to leave a lasting impression on attendees. One of the interactive experiences allowed attendees to use the “Stan Yourself” app, which replaced Stan Smith’s signature and face with a unique endorsement picture of themselves.

adidas    (Source)

With shopping trends changing every year, will Black Friday continue to be as important of a shopping day as it has been in the past? Shopping malls have become more and more of a window-shopping experience; will brick and mortars continue to exist? Or will the malls of the future just be where we go to get our steps in?




As 2015 is coming to an end and next year’s planning is kicking into full gear, it’s time to take a look at some emerging trends that will rule the digital landscape in 2016.

Different sources have varying perspectives on the top-tier trends, but for the most part everyone can agree that mobile and new gadgets in innovation will top the list. With the endless new devices topping holiday wish lists this season (iPad Pro, anyone?), marketers will definitely be zeroing in on optimizing their mobile platforms, and getting to the forefront of mobile ads.

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In an era where anything and everything is becoming digitalized, it’s important to keep an eye out for technological trends. Virtual Reality and 360 tech has had tons of buzz in 2015; it will be interesting to see where this takes us, and how advertisers will be able to integrate this into their projects.

Similarly, wearable tech like TomTom’s GPS watches will definitely be top of mind for advertisers in 2016. Whether or not the platforms will allow for advertising opportunities is still pending, but given the latest trends of social media brands opening up their platforms for advertisers, it wouldn’t be surprising if we start seeing pop-up advertising on our watches, too.


Another industry trend that’s particularly interesting is the growing prominence of disruptive competitors, or small niche brands taking on industries dominated by a few key players. Services like Dollar Shave Club and Uber have been extremely successful in staking a claim within industries that have not seen new competitors in quite some time.


With the emergence of new technologies and companies creating new markets for themselves, marketers will have to work harder than ever to stay ahead of the innovation game. Who knows what platforms will open their doors to advertisers in 2016! As ad-people, we’re staying on our toes, poised to create, to evolve, and to innovate in the name of the ever-changing game.

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