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The advertising world figured out long ago that consumers are hungry for media, and with that insatiable demand comes expectation for instant gratification. People want their media yesterday, especially music.

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Though music streaming platforms have spiked in popularity, they remain an untapped market for advertisers … aside from the usual digital ads.

Users of the free options are familiar (and maybe annoyed) with advertisements interrupting their favorite tunes. The platforms have provided ways around that, and many users think paying a small monthly fee is worth it to not have to listen to ads.

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It’s time to get more creative when it comes to targeting audio audiences.

Luckily, there is no shortage of users still choosing their free, ad-filled options. Between Spotify, Google Play, Apple Music or Amazon Unlimited, there are a plethora of platforms for consumers to choose from and for advertisers to pitch their products. Currently, 45 million people use the free Spotify service monthly.

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Today, digital audio ads are more popular than ads on AM/FM, which makes it the perfect platform to reach audiences across multiple devices­!

Companies like Coca-Cola offered listeners 30 minutes of ad-free music if they watch their video.

Reebok created their own Spotify playlist called “Reebok FitList” which marketed their brand without many consumers even being aware.

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Following Coca-Cola and Reebok’s lead can be beneficial for a wide range of industries, with the use of incentives and discreet placement.

Targeting consumers by interrupting their music streaming is not the way to capture hearts for your brand. Don’t be afraid get creative with how you tap into the audio audience!

A new feature is being added to everyone’s favorite streaming site, Netflix. While it has been one of the only TV/movie streaming websites without annoying 15-second product ads, it recently decided to integrate advertising (for movies, that is) ever-so-craftily into its experience.

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Now, when you are sifting through movies and TV shows on Netflix, there will be a ‘Trailer’ button that will lead you to a preview of whatever movie or TV show you are thinking of binge-watching. In fact, this function now enables viewers to binge on the trailers themselves.

“Netflix ‘Previews’ is like every viewer in a movie theater seeing a different series of trailers based on their personal tastes,” said Netflix Chief Product Officer Neil Hunt. “This unmatched, highly personalized selection of movie previews makes it even easier for Netflix members to discover movies they’ll love.” [Source]

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Is this one step closer to Netflix adding traditional advertisements to their website in the future? While they insist they will remain ad-free, Netflix, which chargers its viewers monthly subscriptions, seems like it may be making moves toward the slippery slope of advertising outside the movie-sphere. As one of the most successful online streaming websites, we suspect Netflix would have a pretty good advantage if they did decide to add third-party ads. Since the start of the Netflix phenomenon, the company has been analyzing what their viewers are interested in and using that information to suggest movies or TV shows back to them—which is, conveniently, the same type of formula that marketers use.

For now, admen will have to continue binging on their favorite shows and movies without their ads, just like the rest of us.