Tag Archive for: Sperry Top-Sider

Last Tuesday evening, CerconeBrown&Co. rounded up over 70 members of top, national press on behalf of Sperry to join us at the New York Yacht Club Manhattan Clubhouse and celebrate the organizations’ new partnership.  Press attendance ran the gamut in variety, from music television VJs to fashion and lifestyle press, all gathered to learn more about the new partnership and see the beautiful NYYC West 44th Street Clubhouse.     

Media, Sperry executives and NYYC club members gave off an aura of excitement around this September’s inaugural Invitational Cup (where Sperry will serve as official footwear sponsor of the race).  Famed sailor, Gary Jobson, who also commentates for ESPN, presented the guests with a riveting video of Swan 42s racing, a preview of what is to come during the September Invitational Cup.  Enthusiasm around the race from all sides of the media was impressive! 

The evening was complete with delicious appetizers and sailing-inspired cocktails for all to enjoy and no one left without a Sperry goodie bag.  While this event celebrated the kickoff of the Sperry and NYYC partnership, there will be many more exciting events leading up to the Invitational Cup this September 15-19.  Taking place off the coast of Newport on the same waters that have hosted the America’s Cup, it’s hard to not want to be a part of this.

Stay tuned for more built up to come on Sperry and the New York Yacht Club, including the race turnout for the Invitational Cup this Fall!

Looking around these days, and you can’t help think that the deepening recession is in part due to fear. People are cutting back, as are companies, because they fear the worst.  In some respects, it’s a self-fulfilling cycle.

But as I pointed out in the fall in my eBook Simplinomics, the forces at play here will reckon permanent behavioral changes in the American consumer. One is thrift, and its main byproduct, savings.

Last year, the national savings rate hit 1.7%; historically low, but much higher than recent years where collectively we lived well beyond our means. Increased savings is good for the long-term, but exacerbates economic hardships in the short term.  It’s what “the experts” are calling the Paradox of Thrift.

Some say that the savings rate may peak at 6% next year. And I’m here to say, this change will be permanent.  American’s will be a tougher sell moving forward.

So what’s the answer? Innovate products and features that drive against real problems.

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