Tag Archive for: OnStar


Via @claire.m.harvey

This time of year there is no place better to unwind than the oasis of Nantucket. The crisp blue ocean against the green island emanates summer bliss, and CBC has found the perfect way to take advantage of this paradise. During three, 3-day sessions this June, nearly 30 lucky editors got the chance to indulge in the best of Nantucket at CBC Summer House.


Via @mkisiday

Summer House is a brand activation experience where top-tier writers and editors have a few days to relax at a charming, cedar-shingled house near Tom Nevers Beach. The schedule always includes fun activities where attendees get familiar with cutting edge products in a highly involved, hands-on yet organic setting.


Via @cerconebrown

The Summer House activities are tailored to the pristine summer environment. To kick off their mornings this year, House guests participated in the Champion R.I.P.P.E.D. Workout.


Via @cerconebrown

For lunch, Summer House guests munched on fish tacos made from fresh Sea Cuisine filets, which are available in your local grocer’s seafood case. Chef Marco prepared the meal directly from a whole Atlantic Salmon. (Could it get any fresher than that!?)


Via @snacktoria


Via @cerconebrown

The trip to Nantucket included afternoon Spire Collection and Galerie wine tastings, and extravagant meal experiences provided by DiGiorno, Garnet Hill and Miraclesuit. During their downtime, Summer House residents were able to explore the island as they pleased with a fleet of Cadillacs provided by Onstar.


Via @cerconebrown


Via @snacktoria

Adventurous Summer Housers went out on the ocean for wakeboarding, waterskiing and tubing while sporting TomTom Bandit Action Cameras to capture first-person footage of the experience.

The CBC Summer House offers an opportunity for editors to forget the stresses of everyday life and focus on the true essence of each onsite brand in the serenity of a Nantucket summer setting. Editors get to experience a lifestyle where they can authentically interact with each brand. They become familiar with each product in a much more intimate way than they would just using it in their home or office. And ultimately, the attendees have the advantage of forging true relationships with the brand sponsors, their representatives, and their one of a kind products.


Via @claire.m.harvey

Summer House is a fantastic brand activation adventure. Everyone who attends brings home stories of the flavors they tasted, the products they tried, and the memories they shared. We’ll see you next year, Nantucket!

CerconeBrownCompany is joining OnStar in Miami this weekend as OnStar serves as one of the Miami Music Festival’s primary sponsors.  Kicking off the festivities Thursday evening at local hot spot, Sugarcane Raw Bar Grill, CBC is helping OnStar host a Tweet Up (for more details, follow Twitter@TheReal_OnStar). Taking place from 5:00-7:00 p.m., attendees have a chance to win a FREE three-day pass to the festival and an opportunity to mingle with OnStar representatives, while learning more about the weekend’s events.

Following the Tweet Up, OnStar is hosting a VIP reception on Friday evening from 7:00-8:00 p.m. at Hotel Victor to start off the festival with a bang.  Performances from various artists will continue at the Hotel Victor from 8:00 p.m. up until 1:00 a.m.  A guest list filled with the “Who’s Who” from the Miami area make this event the only place to be on Friday evening.  And if you’re in the area on Saturday or Sunday, make sure to stop by the Bayfront Park presented by OnStar where you can listen to a variety of music throughout the day and into the evening.

The 2010 second annual Miami Music Festival is featured as the centerpiece of “Live Music Month in Miami” and will feature acts from around the world. The festival is emerging as a premier event for discovering and enjoying new music in one of the greatest entertainment cities in the world.

It was an enlightening, innovative ride as OnStar and Boston media relations agency CerconeBrownCompany concludes powerOn, a women’s empowerment media event series in Sag Harbor, NY.  OnStar is empowering busy women who juggle their careers, family lives, and personal aspirations by providing them with tricks and tips to alleviate stress, including understanding how OnStar can be an integral part of their daily lives.

One component of each session included a winter car-care demonstration by a General Motors car-care specialist.  Beth Grotz, general director from GM Customer Care and Aftersales, showed each group of women editors, writers and bloggers just how easy it can be to get your car winter-ready in a safe, convenient and easy way.

Beth explained and illustrated simple ways to check and make sure your car can handle the icy cold of winter:

  • Check tires for tread and air pressure
  • Make sure windshield wipers are in good condition
  • Check oil level
  • Check for sufficient windshield wiper fluid

Beth also conveyed the importance of having a car-care kit handy as a precautionary measure.  The kit includes a small shovel, salt to melt ice, warm gloves, extra windshield-wiper fluid, a jug of water and a warm blanket or jacket.

OnStar also offers a monthly email program provided to subscribers at no additional charge, ensuring its subscribers are up-to-date with their vehicle maintenance.  OnStar Vehicle Diagnostics reports the status of a vehicle’s tire pressure, oil life system, major operating systems and OnStar subscription information.

In a short period of time, Beth was able to demonstrate a few simple tips, tricks and checks that these busy women can do in the comfort of their own driveway.  OnStar’s pointers not only save time, but give women the encouragement, confidence and inspiration to feel safer on the road.

CerconeBrownCompany kicked off OnStar’s powerON (#OnStarpowerON) women’s empowerment media event yesterday in Sag Harbor, NY at the historic American Hotel in the Hamptons. OnStar’s powerON has been empowering women by teaching them ways to simplify their daily lives and exhibiting how OnStar can help a busy woman.

National women’s bloggers participated in session one, which began with a volunteer activity at The Retreat, a domestic and family violence shelter, to give back to the local community.  During their time at The Retreat, the editors read stories to the children and provided a little “pep” talk to everyone’s Wednesday afternoon at the shelter. Following the volunteer activity, The Wolffer Estate hosted a wine tasting for the media where OnStar welcomed everyone to the program and reviewed some of the products that would be demo’ed during the program such as Turn-by-Turn navigation system.

Today our editors began day two of session one with a workout session hosted by fitness guru Andrea Metcalf.  After working up their appetites, the editors experienced a cooking session with Louisa Shafia where they learned how to prepare healthy fall recipes.  As we wrap up day two of session one, the editors are receiving makeovers from celebrity makeup artist, Randy Houston Mercer before they head out to a delicious dinner in Sag Harbor.

Stay tune to hear more on powerON as session two begins tomorrow with six more national womens bloggers and editors.  Signing off from Sag Harbor, New York at OnStar’s powerON.