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Twitter has officially dropped the 140-character limit for messages between users. The move does not come at a surprise, as the change was laid out in a June announcement by the company. Surprise or not, the small tweak immediately impacts brands, and could even change the evolution of the social media outlet.

While this announcement does not modify Twitter’s tried and true 140-character-a-Tweet formula, it completely opens up direct messaging to the imaginations of brand managers. From trolls to super fans, brands can now directly connect with consumers like never before. For the professionals behind the Twitter feeds you love, the move is an immediate improvement for maintaining and growing brand accounts.

Twitter

For promotions, the new direct messages could simplify gathering information about followers and finally bring managing sweepstakes under one platform. When upset customers come forward, direct messaging can now be a practical method of resolving issues without having to ask for an email address. In both instances Twitter is positioning itself as a tool not only for growing brands, but as a powerful customer relationship management dashboard. The benefits for the back-end operations of social media marketing are certainly clear, but the real opportunity lies in the imagination of content creators. Imagine where the brand engagement could go:

  • You tweet at @MarthaStewart, complimenting her flower garden and receive a list of gardening tips straight to your DM inbox.
  • @OldSpice holds a contest where the first 200 to retweet their post receive a love letter from the Old Spice Man himself
  • You ask @TomTom a workout question and receive various ab exercises in return.

As Twitter begins to experience some growing pains as it matures, direct messages may play a role in reenergizing the service. Direct messages have lived in the shadow of Tweets since the advent of the short messaging website. By removing the character constraints of this slightly under-loved feature, it opens up its potential to be used far more often.

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When envisioning a ‘dream’ getaway, many different things come to mind. Staying at a beautiful cottage in Sonoma, California with multiple wine vineyard tours sounds like a dream, doesn’t it? For 24 editors, that dream became a reality recently when they were invited to attend CBC’s Cooking Cottage experience.Williams Sonoma

Via @annawatsoncarl

Representatives from Glamour, Women’s Health, People, Martha Stewart, POPSUGAR, Good Housekeeping, Food Network and more enjoyed all different events hosted by multiple brands throughout their three-day trip. The daily activities consisted of an all-you-can-eat Sabra hummus picnic and bike ride, a fabulous dinner at the Williams-Sonoma cooking school, four different wine tasting trips, a Barilla pasta Mediterranean style feast served out on the house patio, and a California Almonds breakfast smoothie competition as a fruity farewell to this dreamy getaway.

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Via @csc1818 and @annawatsoncarl

Through CBC’s Cooking Cottage, editors were invited to not only explore the wine culture of Sonoma, but to also experience some of the best foods that companies like Clif Bar, Omaha Steaks, Cabot Creamery, Jenny Craig, and more have to offer. Sounds as if it is almost too good to be true? Take a look at some of our guests’ posts via the #CBCcottage hashtag on Twitter and Instagram. And don’t be afraid to let your mouth water!

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