The tunes were spinning, the drinks were flowing and the dance floor was thumping. Sound like a typical Friday night? Perhaps for some, but for the folks at Cercone Brown & Company (CBC), it was a way to help relieve the devastation in Haiti caused by the recent earthquake.

Last Friday, CBC employees, family and friends gathered at The Vault in Boston to raise funds for the Red Cross Haiti relief efforts. With an initial door donation, the revelry-for-a-cause featured dance-worthy tunes by DJ Drama, lip-smacking cocktails with Triple Eight Vodka and scrumptious appetizers for all.

During the festivities, guests opened up their wallets for the cause and also took their chance at winning a slew of raffle prizes, including gift certificates to area restaurants, individual cooking lessons, a private party at Crush boutique and Celtics tickets. The most coveted prizes? Three sets of Red Sox tickets, including opening day, Green Monster seats and regular season admission.

“We know that times are tough for a lot of people right now, so it was amazing to see such an unbelievable turnout, and everyone was extremely generous,” said Robin Whalen, CBC account supervisor and lead organizer of the event.

After a whirlwind evening, the shindig raised approximately $4,000, one hundred percent of which will be donated to the Red Cross. For those who were unable to attend, CBC encourages direct donations to the Red Cross Haiti Relief and Development fund.

Join CBC this Friday, January 22 from 6pm to 9pm at the Vault in downtown Boston for an afterwork gathering of great drinks, great prizes and a great cause.

Hosted by Boston advertising and PR firm Cercone Brown & Co., some of Boston’s best will be lending a hand, from the Red Sox and Celtics to Nantucket’s Triple Eight Distillers and some of the city’s finest chefs. And every nickel raised will go to the American Red Cross to help the dreadful suffering of the disaster victims in Haiti.

Just $20 bucks covers you: free food, great drinks from Triple Eight (starting at 8:00 p.m.), music and a chance at amazing prizes:

Red Sox tickets, Celtics Premium Club seats in the Heineken Boardroom, one-on-one cooking lessons with Chef Rich Garcia of Tastings Wine Bar and Bistro, a private party hosted by chef Jay Silva of Bambara in the Hotel Marlowe, and gift certificates to Garden at the Cellar, a private party at Crush Boutique in Beacon Hill, and more.

Follow us on Twitter for updates: twitter/cerconebrown and friend us on Facebook to get the invite @ “cerconebrown”.  News as it happens.

Public relations news: With the first Cercone Brown Winter House 2010 session just hours away, brands keep signing on.  Pepperidge Farm is the latest in what is considered to be a great group…perhaps further evidence that the economy is thawing.

Our PR pros on site have some great plans for the New York media set arriving to Park City today.  Over the next two weeks, they’ll eat, drink, ski, ride, hike…you name it.  All while experiencing the best new products of 2010.  As far as public relations programs go, this remains to be one of the most effective…mainly because it gives journalists a chance to look, touch and use the products without being harassed by pushy public relations agencies (yeah, I know we can be pushy too…just not now!)

Even last year when all marketing was at a stand still, both the Cercone Brown Winter House and Summer House was jammed packed with name brands and big time publications (online and off), as well as morning shows and networks.

Our PR staff onsite will keep things posted as things get rolling in Park City.