This week, we arranged for our client Sabertec, developers of a tailpipe emissions reduction device called “Blade,” to Speak at National Press Club’s prestigious ‘Newsmaker’ Series in Washington, DC. Called “Addressing America’s Air Quality Crisis,” we surrounded Sabertec CEO Bill O’Brien with other experts that complemented his message, including President of Clean Air Watch, Frank O’Donnell; and “A Civil Action” plaintiff attorney, Jan R. Schlichtmann.

Bill did a great job taking the press through an in-depth look at personal vehicle reduction technologies, including proven benefits shown in rigorous laboratory testing. He also provided specific insight on the potential environmental impact of widespread adoption of these technologies. 

CBC has used the influence of the forum on several occasions.  It’s a powerful way to position people and organizations squarely into the national spotlight as credible voices on the issues covered daily in the press.  Of course, it’s not easy to get into the series, and certainly not every business makes sense for it. But when you do get in, it’s worth it.

CBC client Bill O'Brien, CEO of Sabertec, at the National Press Club "Newsmakers" Conference. He's flanked by Frank O'Donnell, president, Clean Air Watch; and plaintiff attorney Jan Schlichtmann, made famous by the book and movie “A Civil Action.”


You’d think as communications experts, we’d be right on top of it for our own site. But like the cobbler’s children with no shoes, we’ve been way too busy … until now. Today we launch a website that we feel gives you a good look into our work, philosophy, agency structure, etc. Some of the highlights are our campaigns for Quiksilver, GMAC Insurance, Nalgene, Royal Robbins, Sperry Top-Sider and Cognos. And with this new CBC blog, we can keep it fresh with lots of news, including our new New York office and staff expansions. In fact, one piece of news today is that Len has completed a new eBook “Simplinomics” available for download immediately. The intention of this eBook is to help simplify the often confusing macro-economic, environmental and social forces swirling around business and marketing professionals today, and to provide immediate, actionable insights on the communications landscape that will help business and marketing planning for 2009 and beyond. He’s been expanding on the concepts in this book at his blog, and plans to publish follow ups, eventually in a full-blown hardcopy. For now, take a look around and give us your thoughts. This site was created by our partner agency, Overdrive Interactive, the same folks that handle Harley Davidson, LoJack, John Hancock and many other great brands. They are without a doubt the smartest interactive guys around, and they’re a breeze to work with. In fact, we use them for many of our social media and online campaigns. As always, thanks for reading!

Experiential Media Relations Event Showcasing Top Outdoor Brands to Be Held Jan. 17 – 31, 2009, in Park City, Utah

BOSTON (December 3, 2008) – CerconeBrownCurtis (CBC) announced today that its third annual Winter House program will be held in the Penthouse of The Canyons Resort in Park City, Utah, from January 17 – 31, 2009, during the Sundance Film Festival and Outdoor Retailer Winter Market.  Although CBC’s fourth annual Winter House is still more than a month away, editors have been vying for a spot since September.

Hosted again in scenic Park City, Utah, the successful experiential marketing program has become a hot spot for editors looking for the latest in consumer and lifestyle products.  Designed to immerse editors in the culture of lifestyle brands, the Winter House program provides a uniquely true-to-life brand experience by allowing editors to test products in the environment for which they were intended.

From snowshoeing and skiing to wine tasting and fine dining, Winter House (and Summer House, its sister program on Nantucket) takes editors away from the office to an outdoor setting that provides an authentic environment to experience selected products and allows them to build a greater connection to the brands.

In the past, CBC, a full-service public relations and advertising agency based in Boston, has worked hard to build the Winter House program by recruiting editors from prestigious publications like Shape, Sports Illustrated, CNN and numerous others.  This year, however, word-of-mouth testimonials from former Winter House and Summer House guests made the recruitment process almost unnecessary; as early as September a waiting list of editors had already formed.

“The quality of editors we have secured and continue to work with are forming solid relationships with the brands represented in the Winter House,” said Noelle Guerin, program director.  “The program has provided a great opportunity to not only position product in a positive light but leave a lasting impression on editors that results in extensive media coverage. And, we are thrilled that they keep coming back for more year after year.”

While the Winter House is now closed to editors, it will remain open to companies looking to reserve a spot for their brand until January 10.  For more information or to secure a spot in the 2009 Winter House, contact Noelle Guerin at 617-248-0680, ext. 10, or via email at

About CerconeBrownCurtis?

CerconeBrownCurtis (CBC) is a full-service marketing agency that exists to make things happen and deliver results for its clients. Based in Boston with an office in New York, CBC provides brand consulting, public relations, online & social media, advertising, events & promotions, and social responsibility services to clients ranging from start-ups to billion dollar companies. Founded in 2001, the agency works with leading brands that include adidas, GMAC Insurance, Sperry Top-Sider, Nalgene, Hasbro, Quiksilver, Nantucket Nectars, Orvis, Cognos, K2 Sports, Royal Robbins, The Timberland Company and Vibram. For more information, visit