Experiential Media Relations Event Showcasing Top Outdoor Brands to Be Held Jan. 17 – 31, 2009, in Park City, Utah
BOSTON (December 3, 2008) – CerconeBrownCurtis (CBC) announced today that its third annual Winter House program will be held in the Penthouse of The Canyons Resort in Park City, Utah, from January 17 – 31, 2009, during the Sundance Film Festival and Outdoor Retailer Winter Market. Although CBC’s fourth annual Winter House is still more than a month away, editors have been vying for a spot since September.
Hosted again in scenic Park City, Utah, the successful experiential marketing program has become a hot spot for editors looking for the latest in consumer and lifestyle products. Designed to immerse editors in the culture of lifestyle brands, the Winter House program provides a uniquely true-to-life brand experience by allowing editors to test products in the environment for which they were intended.
From snowshoeing and skiing to wine tasting and fine dining, Winter House (and Summer House, its sister program on Nantucket) takes editors away from the office to an outdoor setting that provides an authentic environment to experience selected products and allows them to build a greater connection to the brands.
In the past, CBC, a full-service public relations and advertising agency based in Boston, has worked hard to build the Winter House program by recruiting editors from prestigious publications like Shape, Sports Illustrated, CNN and numerous others. This year, however, word-of-mouth testimonials from former Winter House and Summer House guests made the recruitment process almost unnecessary; as early as September a waiting list of editors had already formed.
“The quality of editors we have secured and continue to work with are forming solid relationships with the brands represented in the Winter House,” said Noelle Guerin, program director. “The program has provided a great opportunity to not only position product in a positive light but leave a lasting impression on editors that results in extensive media coverage. And, we are thrilled that they keep coming back for more year after year.”
While the Winter House is now closed to editors, it will remain open to companies looking to reserve a spot for their brand until January 10. For more information or to secure a spot in the 2009 Winter House, contact Noelle Guerin at 617-248-0680, ext. 10, or via email at firstname.lastname@example.org.
CerconeBrownCurtis (CBC) is a full-service marketing agency that exists to make things happen and deliver results for its clients. Based in Boston with an office in New York, CBC provides brand consulting, public relations, online & social media, advertising, events & promotions, and social responsibility services to clients ranging from start-ups to billion dollar companies. Founded in 2001, the agency works with leading brands that include adidas, GMAC Insurance, Sperry Top-Sider, Nalgene, Hasbro, Quiksilver, Nantucket Nectars, Orvis, Cognos, K2 Sports, Royal Robbins, The Timberland Company and Vibram. For more information, visit www.cerconebrown.com.