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Over the course of eight days, 20 editors, bloggers and journalists from top-tier publications attended Cercone Brown’s 11th annual Fall House in Santa Barbara.screen-shot-2016-10-28-at-2-56-04-pm

From October 16-24, attendees from publications like People, The Huffington Post, and SELF immersed themselves in the Santa Barbara County lifestyle as they lounged by the pool, explored picturesque California beaches, and participated in adventurous excursions all hosted by our brand sponsors.

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This year, brands like Buick, Miraclesuit, and Lather organized unique brand activations and experiences. The key to our success with our House Programs, we let the products speak for themselves. Buick kicked off the 2016 sessions with an iconic, self-guided road trip down the Pacific Coast Highway while Mircaclesuit hosted a pool party at the house.

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After all the excitement, Lather helped the editors unwind with facials and massages.

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Other brands like Sabra and Jackson Family Wines indulged the media influencers with delicious food and cocktails throughout their stay. They were even treated to a mixology class with blogger and author of This Girl Walks into a Bar, hosted by Bolthouse Farms.

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While Fall House is certainly fun for media influencers, it also encompasses a series of tailored experiences designed to give each brand meaningful exposure to media in a natural setting. Editors are experiencing a product in the way it is intended to be experienced – and without being clouded by the competition as each brand is offered exclusivity in its product category.

But enough about what we thought of Fall House – let’s let the attendees speak for themselves:

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Check out all of the social buzz from Fall House online at #CBCfallhouse.

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Summer is winding down, and parents everywhere are preparing their kids and their homes to accommodate the new school year. From stocking up on school supplies to transitioning closets to accommodate the crisp fall months, it can be overwhelming for a parent to sort through all the new products at hand. Luckily, CerconeBrown has the answer to these parenting dilemmas! Since its introduction in 2013, the CBC Parenting Experience works to connect top parenting and children’s brands and products directly to top lifestyle press.

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The Parenting Experience is a one-day event showcasing a collection of the best products that top brands have to offer. Guests are invited to sample and taste test these new items, allowing them to get face-to-face and hands-on experience with the experts behind the brands. This year’s event took place this past Wednesday at the London NYC Hotel Penthouse suite, and participants from parenting and lifestyle magazines, top mommy bloggers, and high-influencing mom personalities joined in on the fun. In total, 33 top-tier media were able to get to know brands who ran the gamut from snack solutions to educational tools for children.

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Sabra, Plum Organics, and Pom Wonderful were on-site sampling and sharing their brand flavors, while LEGO and ABC Mouse showcased new toys and tools that are both interactive and educational.

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The Parenting Experience is not only about the children, but also the parents! Nothing ruins a family outing more than cold and wet feet, and BOGS presented cold-weather solutions for parents and children alike.

The Parenting Experience is just one of CBC’s House Programs, facilitating press and brand interactions between editors, authors, and bloggers and the newest, best products in their beats, all in a casual yet high-energy setting. This experience was another success: authentic, intimate, and the preface for long-lasting brand/press relationships.

When envisioning a ‘dream’ getaway, many different things come to mind. Staying at a beautiful cottage in Sonoma, California with multiple wine vineyard tours sounds like a dream, doesn’t it? For 24 editors, that dream became a reality recently when they were invited to attend CBC’s Cooking Cottage experience.Williams Sonoma

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Representatives from Glamour, Women’s Health, People, Martha Stewart, POPSUGAR, Good Housekeeping, Food Network and more enjoyed all different events hosted by multiple brands throughout their three-day trip. The daily activities consisted of an all-you-can-eat Sabra hummus picnic and bike ride, a fabulous dinner at the Williams-Sonoma cooking school, four different wine tasting trips, a Barilla pasta Mediterranean style feast served out on the house patio, and a California Almonds breakfast smoothie competition as a fruity farewell to this dreamy getaway.

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Via @csc1818 and @annawatsoncarl

Through CBC’s Cooking Cottage, editors were invited to not only explore the wine culture of Sonoma, but to also experience some of the best foods that companies like Clif Bar, Omaha Steaks, Cabot Creamery, Jenny Craig, and more have to offer. Sounds as if it is almost too good to be true? Take a look at some of our guests’ posts via the #CBCcottage hashtag on Twitter and Instagram. And don’t be afraid to let your mouth water!

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