Last Tuesday evening, CerconeBrown&Co. rounded up over 70 members of top, national press on behalf of Sperry to join us at the New York Yacht Club Manhattan Clubhouse and celebrate the organizations’ new partnership. Press attendance ran the gamut in variety, from music television VJs to fashion and lifestyle press, all gathered to learn more about the new partnership and see the beautiful NYYC West 44th Street Clubhouse.
Media, Sperry executives and NYYC club members gave off an aura of excitement around this September’s inaugural Invitational Cup (where Sperry will serve as official footwear sponsor of the race). Famed sailor, Gary Jobson, who also commentates for ESPN, presented the guests with a riveting video of Swan 42s racing, a preview of what is to come during the September Invitational Cup. Enthusiasm around the race from all sides of the media was impressive!
The evening was complete with delicious appetizers and sailing-inspired cocktails for all to enjoy and no one left without a Sperry goodie bag. While this event celebrated the kickoff of the Sperry and NYYC partnership, there will be many more exciting events leading up to the Invitational Cup this September 15-19. Taking place off the coast of Newport on the same waters that have hosted the America’s Cup, it’s hard to not want to be a part of this.
Stay tuned for more built up to come on Sperry and the New York Yacht Club, including the race turnout for the Invitational Cup this Fall!