Tag Archive for: Miraclesuit

Over the course of eight days, 20 editors, bloggers and journalists from top-tier publications attended Cercone Brown’s 11th annual Fall House in Santa Barbara.screen-shot-2016-10-28-at-2-56-04-pm

From October 16-24, attendees from publications like People, The Huffington Post, and SELF immersed themselves in the Santa Barbara County lifestyle as they lounged by the pool, explored picturesque California beaches, and participated in adventurous excursions all hosted by our brand sponsors.

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This year, brands like Buick, Miraclesuit, and Lather organized unique brand activations and experiences. The key to our success with our House Programs, we let the products speak for themselves. Buick kicked off the 2016 sessions with an iconic, self-guided road trip down the Pacific Coast Highway while Mircaclesuit hosted a pool party at the house.

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After all the excitement, Lather helped the editors unwind with facials and massages.

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Other brands like Sabra and Jackson Family Wines indulged the media influencers with delicious food and cocktails throughout their stay. They were even treated to a mixology class with blogger and author of This Girl Walks into a Bar, hosted by Bolthouse Farms.

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While Fall House is certainly fun for media influencers, it also encompasses a series of tailored experiences designed to give each brand meaningful exposure to media in a natural setting. Editors are experiencing a product in the way it is intended to be experienced – and without being clouded by the competition as each brand is offered exclusivity in its product category.

But enough about what we thought of Fall House – let’s let the attendees speak for themselves:

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Check out all of the social buzz from Fall House online at #CBCfallhouse.

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Via @claire.m.harvey

This time of year there is no place better to unwind than the oasis of Nantucket. The crisp blue ocean against the green island emanates summer bliss, and CBC has found the perfect way to take advantage of this paradise. During three, 3-day sessions this June, nearly 30 lucky editors got the chance to indulge in the best of Nantucket at CBC Summer House.

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Via @mkisiday

Summer House is a brand activation experience where top-tier writers and editors have a few days to relax at a charming, cedar-shingled house near Tom Nevers Beach. The schedule always includes fun activities where attendees get familiar with cutting edge products in a highly involved, hands-on yet organic setting.

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Via @cerconebrown

The Summer House activities are tailored to the pristine summer environment. To kick off their mornings this year, House guests participated in the Champion R.I.P.P.E.D. Workout.

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Via @cerconebrown

For lunch, Summer House guests munched on fish tacos made from fresh Sea Cuisine filets, which are available in your local grocer’s seafood case. Chef Marco prepared the meal directly from a whole Atlantic Salmon. (Could it get any fresher than that!?)

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Via @snacktoria

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Via @cerconebrown

The trip to Nantucket included afternoon Spire Collection and Galerie wine tastings, and extravagant meal experiences provided by DiGiorno, Garnet Hill and Miraclesuit. During their downtime, Summer House residents were able to explore the island as they pleased with a fleet of Cadillacs provided by Onstar.

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Via @cerconebrown

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Via @snacktoria

Adventurous Summer Housers went out on the ocean for wakeboarding, waterskiing and tubing while sporting TomTom Bandit Action Cameras to capture first-person footage of the experience.

The CBC Summer House offers an opportunity for editors to forget the stresses of everyday life and focus on the true essence of each onsite brand in the serenity of a Nantucket summer setting. Editors get to experience a lifestyle where they can authentically interact with each brand. They become familiar with each product in a much more intimate way than they would just using it in their home or office. And ultimately, the attendees have the advantage of forging true relationships with the brand sponsors, their representatives, and their one of a kind products.

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Via @claire.m.harvey

Summer House is a fantastic brand activation adventure. Everyone who attends brings home stories of the flavors they tasted, the products they tried, and the memories they shared. We’ll see you next year, Nantucket!