https://cerconebrown.com/wp-content/uploads/2018/06/CBC-Favicon-e1626169648183.jpg 250 250 cbc08 https://cerconebrown.com/wp-content/uploads/2018/09/CBC_Mark_80x80.png cbc082014-10-14 20:52:332014-10-14 20:52:33Agency Rethink: The Need for Creative White Space
Advertising and PR agencies have been forced through some serious changes in recent years. Some have transitioned better than others. One thing that hasn’t changed much is the tendency for creative agencies to work the heck out of staff. Nights, weekends and long hours are the norm, especially when the all important pitch or client presentation is around the corner.
But in an industry that relies on creative, nimble minds to succeed, does it make sense to beat our folks’ grey matter to a mushy pulp? (In case you’re too brain dead to answer, I’ll jump in here… Absolutely not.)