Tag Archive for: iPhone


Early June is a special time for the people who make the technology we love. Each year, thousands of developers storm a San Francisco convention center for five days of apps, announcements, and, well, Apple. However, the impact of the event has always extended far beyond the Silicon Valley.

Some of the most disruptive technologies of all time have come out of Apple’s Worldwide Developers Conference. Just seven years ago, Steve Jobs stood on stage and unveiled the App Store for the first time. That announcement alone completely changed the way brands advertise and connect with their customers, yet it is only one of the milestones from this impressive event.

Here at CBC, we love to stay digitally savvy, so check out this short list of what to look out for from this year’s WWDC15:

  1. Safari gets more social: Safari is getting a handful of improvements, including “pinned” sites. This allows you to keep your favorite sites like Twitter, Facebook, and Instagram at the side of your browser window, making your Mac even more integrated with social media than before.
  1. Your iPad is ready for work: Apple is rolling out brand new multi-tasking on the iPad, allowing users to run two apps side by side. This means you can finally check Pinterest while checking your email (or even while writing a blog post). For marketers, it means that competition for valuable ad impressions is going to get even fiercer.
  1. Search everything: One of the newest refinements of IOS 9 will be the ability to search all the content on an iPhone, its apps, and the internet, all from Spotlight Search. This new functionality could divert a lot of precious mobile traffic from Google search; Ad Words beware!
  1. Here comes watchOS 2: No matter where you stand in the Apple Watch debate, some big updates are coming. App makers now have more access to the watch controls, allowing for more complex apps. For PR and Marketing professionals, it shows that the new watch app store is not only here to stay, but will offer unprecedented tools to connect with consumers.

Don’t believe us? Want a few more? Check out a full roundup here of all the WWDC15 excitement.




The smartphone market grew a few sizes in Fall 2014 when the Samsung Galaxy Note 4 and Apple iPhone 6 and 6 Plus displays surpassed 4.7-inches – essentially the size of the hands that used them. However, while smartphones are growing, tablets are shrinking: the iPad Mini sports a petite 7.9-inch display, while the Microsoft Surface 3 is only 10.8” diagonal. With these devices converging in size and portability, there’s an increasing trend of PR and marketing agencies rethinking their mobile budgeting, as well as the tablet’s overall purpose in the market.


Once upon a time, a tablet was intended to be a portable device or go-to for frequent travelers. Now, as the below infographic reads, studies show that the tablet is used most often at home [Source]. This increasingly narrow use of tablets—in certain locations, with a few certain uses, like playing videos or games—has moved the tablet from the “mobile” category, to the “desktop.” At the same time, consumers are doing even more on their phones, from watching videos, to shopping, playing games, and now paying for goods and services. The larger, smarter phones on the market have been accordingly dubbed “phablets.”

So herein blur the lines. Agencies now must determine how to categorize the floundering tablet, and where to allocate budgets between smartphone and tablet.

Meanwhile, dare we consider the effects of the Apple Watch and other wearable technology on re-defining “mobile”…? Stay tuned.