Tag Archive for: IndustryTrends

Foods, sweets in particular, are interlaced with our memories and carry a great deal of nostalgia. With that in mind, it’s no wonder that brands have capitalized on consumer’s love for childhood treats and achieved sweet success.

But, how exactly did they do it? Three steps: these companies know the value of brand strategy, they consistently seek out ways to stay relevant, and they fully understand the power of “aesthetic” in the digital age.