Tag Archive for: holiday season

Remember that controversial statement that propelled Lululemon from fame to infamy? Well, the dust has finally settled and the issue has been set aside and forgiven. More importantly, though, this has given the brand an enormous opportunity to redeem itself in the public eye. And, luckily for Lulu, we think they’re doing it.

Upon broadening its men’s apparel collection, the fitness and athletic wear company has opened its first menswear store in New York City’s SoHo neighborhood just last week. (In fact, in a daring move, the store opened on Black Friday. We pity its employees’ first day on the job!)

Lululemon has also recently launched a successful holiday campaign, #givepresence. The featured video shows popular figures in meditation, fitness, personal health, and more speaking to the power of disconnecting from technology and slowing from the fast pace lifestyle we’re used to. Check it out below.

With nearly 3.5 million views in under three weeks, the #givepresence campaign video has successfully spread its message. And as for the SoHo men’s store, it’s by no means excluding the Lulu-ladies: there is a womenswear store slated to open up across the street.

These two moves—the holiday campaign and menswear retail location—mark a positive direction for the brand. Moving beyond the backlash against last year’s criticisms from Lulu’s then-CEO, the brand is using its clout in the fitness lifestyle industry to convey encouraging messages to rejuvenate the public’s perception.

We think it’s safe to say Lululemon is no longer sweating the small stuff.

New York ad agency The Terri & Sandi Solution launched a campaign for Peeps earlier this year called “Everyday is a Holiday.” The Peeps brand has strong commercial ties to Easter, as this holiday brings in over 70% of its revenue.

In an effort to expand the product’s reach and transform it from it a seasonal confection to a year-round treat, the ad agency has been developing images of Peeps that relate to obscure holidays like “Make Someone Laugh Day.” They even created a commercial for Take Your Pants For a Walk Day with the tagline “Express your Peepsonality” at the end. The company recently got in the Halloween spirit by sharing some spooky and silly drawings to promote their ghost and pumpkin Peep Minis.

This clever, low-cost positioning strategy had one simple goal: persuade consumers to broaden their ideas about what the Peep brand represents. The images are cartoonish and funny, and perfectly capture the personality of their target audience.

The only set back? The images seemed to be shared only on Facebook, when they could have been used across all social media platforms, including Twitter, Instagram, and even Pinterest. The good news is that these social graphics, or “sharables”, seemed to garner some strong engagement for the brand.

We’ve compiled some of our favorite images from the brand’s Facebook page:

Caps Lock Dayblogg


National Candy Dayblogg2

Crazy Dayblogg3

Wear Something Gaudy Dayblogg4