In the midst of the “fit revolution,” there is a greater push to exercise more. (Plus, who doesn’t love to wear those incredibly stylish gym-to-everyday outfits!?)
For those of us who actually make it to the gym and put our outfits to good use, we push ourselves in hopes of getting the physical results we yearn for. Sure, the fitness obsession can get a little crazy sometimes, causing women to compare themselves to other athletes, but it also helps us motivate one other. Nike has decided to turn this concept into a campaign. The focus? Women motivating other women.
The campaign’s first commercial is based on the inner dialogue of women while they are exercising. It’s called “Inner Thoughts”, and we have to say it is pretty spot on. It’s all about pushing yourself when you think you’re done; aiming to “just do it”, with results that make you #betterforit.
Like we touched on in our blog post a couple weeks ago, this campaign is on trend with the advertising movement toward specific targeting of the female consumer. According to Business Insider, Nike believes its women’s line could add $2 billon of additional sales by 2017. Hence, Nike recognizes that women’s spending power is huge and is still growing, and women make up a massive portion of its customer base.
How do you think women will respond to the #betterforit campaign? Will the motivation translate to consumer involvement?