It’s that time of year again for holiday air travel, and Boston ad agency CerconeBrownCompany (CBC) knows that it can be both a joyful and harrowing experience. But regardless of the mileage logged or the destination itself, air travel is really all about connecting people: loved ones, friends, family.
In the spirit of celebrating that connection, this week, CBC is launching a series of ads on behalf of Logan Airport, which is owned and operated by Massport, the Massachusetts Port Authority. The campaign, called “Destinations,” will appear in print, out-of-home and online.
Some of the media outlets where you’ll see the airport ads, include:
- Boston.com
- Weather.com
- CBS Radio and TV
- Greater Media radio/online
- Entercom Radio/online
- Boston Magazine
- Commuter Rail Posters and the Storrow Drive Billboard
In addition to the external “Destinations” campaign, the Boston ad agency also developed an internal ad campaign called “Straight Talk,” designed specifically for placement in Logan Airport terminals. The goal of these ads? To help travelers understand that construction in and around Logan Airport – which may seem inconvenient – is just one of the ways Massport is improving its services for all passengers and the surrounding community.
After all, a better airport means a better travel experience — one item that is on everyone’s holiday wish list. Happy travels!