Even though the birth of Facebook Live occurred last April, the brand has successfully preserved the feature’s spot in the limelight.

Over the past several months, the world has watched countless brands, bloggers and celebrities use it to creatively advertise products and reach new audiences. Whether it’s through cooking tutorials, a glimpse behind the scenes or a Q&A with an influencer, Facebook Live has certainly become an industry favorite.

In September, Cercone Brown organized a Facebook Live tour with blogger Natalie Thomas from Nat’s Next Adventure and Garnet Hill of their Mobile Boutique in New York City. Natalie gave viewers an insider’s peek into the unique boutique.

Not Just For The Professionals

It seems that even though similar apps such as Snapchat and Instagram Stories have experienced great success, the masses have yet to heavily engage with Facebook Live. The brand is attempting to change this by encouraging people like you – the everyday person – to get involved.

The brand has launched a campaign that is based on showcasing user-generated content and demonstrating how to go live.

While the tutorial ads feature statements like, “How to go live if you’ve got a hidden talent that you’re ready to make not-so-hidden” or “How to go Live when you have something to say and you just need to say it loud”.

The set-up for going Live is simple and encourages a spur-of-the-moment call to action. Facebook claims that they want to make the world more open and connected through the Live feature … if only people would begin to engage with it.