CBC clients Rockport and Kahtoola recently had a blast meeting industry members, consumers, and all around enthusiasts who share the same love for quality active wear and gear at this year’s Winter Outdoor Retailer in Salt Lake City, Utah.
This year’s winter sure came ready to play, so it’s a good thing that the 2015 Winter Outdoor event did the same. Held from January 20th to 23rd, some of the world’s leading outdoor professionals and retailers in sports equipment gathered at this industry mecca for all-things outdoors. Held biyearly with both a Winter and a Summer Market, clients Rockport and Kahtoola were right in the middle of all the buzz and excitement about this year’s new winter merchandise.
Rockport’s focus was on their new XCS line and Walk360 collection. Stoppers-by enjoyed checking out the latest Rockport styles and technologies in outdoor and active footwear, including notable industry influencers from Complex Magazine, Backpacker Magazine, Examiner.com and Vamp Footwear.
Photo Credit: www.trailtosummit.com
Kahtoola, meanwhile, debuted their new upgraded MICROspikes, the smartest footwear traction gear for slick winter conditions. Kahtoola stood out with an icy bang, having their booth visitors test the new, upgraded ‘spikes and other signature products on an actual ice block indoors! They made some great connections with folks from Trail Runner, Backpacker, Runner’s World, SELF Magazine, and ESPN.com.