Since our Boston PR agency opened its doors, CerconeBrownCompany (CBC) has nurtured aspiring public relations and advertising professionals through our internship program. Students from schools around the globe have cut their teeth here at CBC, gaining valuable, real-world experience in public relations, advertising, events, social media, marketing and journalism.

As a way to further our commitment to inspiring young adults in our community, we are proud to embark on a special partnership with the Cristo Rey Network, a group of 24 high schools across the country that provides values-based, college prep education to economically disadvantaged youth. Students in the program work to earn tuition and gain real world experience at the same time.

This school year (now through June 2011), we are sponsoring a student intern from the local Cristo Rey Network school, Cristo Rey High School Boston. We hope to inspire a young individual who is just beginning to explore career options in the communications field by providing a variety of projects spanning all sides of our business. We’ll work with the student on everything from research to writing to building media lists, and more.

With this new element to our internship program, we are giving back to our community by offering high school students real world job experiences. We hope you join us with a warm welcome to all of our new students this semester!

We all love a great media relations agency success story — especially when it happens to great brands. Well, on Monday, just that very thing happened. Rachael Ray, the host of The Rachael Ray Show, which draws upwards of two million viewers per episode, featured a product from our media relations client Doctor Kracker as her official “Snack of the Day.”

If you haven’t tried Doctor Kracker yet, go get some! Each cracker and flatbread is chock-full of whole grains, seeds, good-for-you ingredients that you can pronounce, and fiber and omega-3s that keep you full and satisfied. For the past 10 years, Co-Founder George Eckrich, who started the original Whole Foods Bakery, and his team have been creating these European-style Flatbreads and snacker crackers in flavors like pumpkin cheddar, hummus maximus, seedlander, klassic 3-seed, seeded spelt, cherry semolina and apple crisp.

For this stellar piece of coverage, Rachel Ray chose to highlight Dr. Kracker Seedlander Snackers.

Kudos to the “kracker-jack” CBC media relations team, and happy snacking!