Nantucket Nectars Taps Agency for Public Relations;
Launch New Organic Juice Line

BOSTON, MASS. (August 17, 2004) – Nantucket Nectars today announced that the company has retained Cercone Brown and Partners as its public relations agency. The Boston-area firm will handle all public relations for the company, including the launch of Nantucket Nectars’ new organic line.

“Cercone Brown goes beyond traditional media relations to create programs that connect brands with core consumers,” said Chris Testa, vice president, Nantucket Nectars. “We’re confident that the Agency’s creativity and work ethic will play a key role for Nantucket Nectars.”

The agency will handle all publicity efforts for the new organic juice line, which hits stores in May 2004. Efforts will include promotion of the 400-stop Nantucket Nectars Organic Farmers Market retail sampling program, as well publicity for the Nantucket Nectars/Jammys Organic Music Tour, a 15-market series featuring a wide range of the country’s top jam bands.

Cercone Brown will also assist in the promotion of Nantucket Nectars’ existing events, which include the Nectars Iron Team Relay and NectarFest, as well as manage all trade and consumer media relations for the juice maker.

“Nantucket Nectars’ rich heritage, attitude and products provide abundant opportunities for break-through media relations,” said Len Cercone, partner, Cercone Brown & Partners. “We’re excited to get our teams onto the streets, beaches and campuses across the country to spread the word on Nectars’ outstanding new products.”