82% of consumers said that they were highly likely to follow a recommendation made by a micro-influencer.
92% of consumers trust peer recommendations over branded advertising.
90% of consumers say user generated content is the most influential part of their purchase decisions.
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SIDEBAR works hand in hand with our CBC HOUSE Programs, award-winning experiential PR programs. Our CBC HOUSE programs have been running for 12+ years, connecting top-tier media through immersive brand experiences.