Content with a purpose is CBCs response to the ever-changing landscape of content marketing. It is no longer about simply generating content that you hope resonates with your prospects and then stuffing that content in a blog or on social channels. And our work is much more than just driving engagement, reach, or positive sentiment (try translating this metric for a CFO!) CBCs approach is about how to use data to ensure content and influencer marketing drives results that even the most analytical bean counter will love.
Our data analytics team infuses data at the beginning of the content creation process. Now, in addition to measuring performance after its posted, our predictive content tools provide data that shows us exactly what your audience is looking for and how your content can fit in. This way, we create content designed from idea to deployment to drive against specific business goals and not just digital vanity metrics.
In the idea creation process, data provides feedback to ensure that the ideas generated will fulfill the purpose of the users need for consuming the content. As content is created, we ensure content is created that aligns not only with your brand, but also what your prospective users intend to see when they consume that content. Finally, the cornerstone of every data nerd — tracking results. CBCs data analytics team will devise a tracking strategy to help prove ROI and evolve the content creation process.
This process is used for all types of content creation and distribution, including video, photography, website content, blogs and more, and on all channels. Data & analysis always has a seat at the table ensuring alignment with your end users, your C-Suite and your marketing goals.
The result is Content with a Purpose.