Agency Rethink: The Need for Creative White Space

Advertising and PR agencies have been forced through some serious changes in recent years.  Some have transitioned better than others. One thing that hasn’t changed much is the tendency for creative agencies to work the heck out of staff. Nights, weekends and long hours are the norm, especially when the all important pitch or client presentation is around the corner.

But in an industry that relies on creative, nimble minds to succeed, does it make sense to beat our folks’ grey matter to a mushy pulp? (In case you’re too brain dead to answer, I’ll jump in here… Absolutely not.)

Cercone Brown CBC PR Advertising Agency Boston New York

Something’s Gotta Give: Ad & PR Agencies Need to Give People Time & Space

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