Power to Old Spice.

Old Spice’s new campaign? Hilarious. From protein body spray to an illegal neck workout, Old Spice created websites for nine different, absurdly awesome products that actually link to short clips promoting Old Spice body spray. This comedic concept is sure to go viral in no time.. so hurry before it’s old news! Check it out here.

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Power to the PR Pros.

‘Tis the season for resolutions and self-improvement and where better to start than with your social media? Shawn Paul Wood at PR Newser has compiled a list of the top 5 ways that you can become a “Top PR Twit.” Just don’t forget to bring us along on your road to Twitter stardom… @cerconebrown. (Yup, we did it. Shameless plug.)  Check it out here!