Bedsure x CBC Holiday House
Bedsure | Press Trip
The Situation
Bedsure had built strong momentum through e-commerce and social commerce, but the brand needed to earn space in the editorial gift guides and product roundups that drive gifting season sales.
With a lineup of throws, blankets, sheets, and pillows ready for the holiday market, Bedsure came to CBC to put its products in the hands of the lifestyle and consumer media editors who shape what ends up on shopping lists.
The Solution
Bedsure joined CBC’s Holiday House in Stowe, Vermont in September 2025 — a four-day mountain retreat hosting 19 top lifestyle and consumer media editors alongside a curated roster of gifting brands.
CBC built Bedsure’s integration around two touchpoints.
The activation: an evening of holiday trivia that settled editors into cozy seating surrounded by Bedsure’s signature throws, faux fur blankets, and cloud-soft pillows. A hot cocoa bar and festive spread kept the mood light and the products front-and-center — no hard sell, just editors getting hands-on with the line in a low-pressure setting. By the end of the evening, several had already named their favorites out loud.
The sampling: Bedsure’s sheets, blankets, and duvets dressed the bedrooms for both sessions, giving editors multiple nights to sleep in the products and form real opinions before they wrote a word.
The Results
15
Placements
Good Housekeeping, Cosmopolitan, Oprah Daily, Architectural Digest, PureWow, Best Life, Shop TODAY, and Elite Daily
187M+
Media Impressions
9
Organic Social Posts
7 Instagram Stories, 2 in-feed posts
26K estimated impressions
