Strategy CBConnect: A Unique Approach to “Broadcast Tower” Marketing Every business operates within a distinctive cultural landscape shaped by numerous external influences. At CBC, we specialize in mapping this ecosystem, pinpointing key ‘broadcast towers’ beneath the surface that hold sway over the conversations crucial for your involvement. From there, we craft strategic programs to integrate…
Digital Marketing COMPELLING CONTENT THAT DRIVES ACTION CBC’s digital programs work at the convergence of PR, content marketing, and lead generation. Our insight, creativity and hard work will capture the soul of your brand and resonate with the heart of your target audience, influencing and guiding their purchasing decisions. The approach is simple: Articulate your…
Events & Experiences Immersions that make an imprint Our experiences make more than an impression, they create an imprint and a newfound appreciation for your brand. We will create a unforgettable and shareable experience uniquely tailored to your target audience, budget and goals. And with our social content programs, you’ll reap the benefits long after…
Influencer Marketing Now more than ever, consumers look to influencers to discover brands, products and places. Influencers marketing is a powerhouse growth strategy that is poised to grow exponentially over the next 5 years. CBC’s approach is meticulous, ensuring influencer content is on brand, authentic and licensed to have the greatest impact. We create influencer…
Brand Positioning & Creative Development Brand Positioning that sets you apart The right message is the first step in telling a great story. Most brands truly understand what makes them special. They live it. They feel it. However, translating this visceral purpose into language and imagery is a sticking point for many. This is where…
Public Relations Media Coverage That Drives Awareness Through hard work, AI-powered research and tracking, and creative story development, CBC delivers unrivaled earned media coverage. Access is everything, and no one has closer media relationships than CBC. After all, through our CBC House press immersions, we literally live with top media several times per year. We’ll…
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