AI Visibility Earned Media That Machines Trust — and Humans Do Too 89% of AI citations come from earned media. The brands showing up in AI answers are the ones with consistent, expert-attributed coverage in the outlets those platforms trust most. CBC built Credibility Architecture™ to our client’s brands the default answer to the questions…
Readiness Plan to Protect Your Brand In a high-scrutiny, answer-first environment, crisis readiness isn’t just about response—it’s about protecting credibility wherever stakeholders search for answers. A good crisis plan acts as a blueprint for the entire company and is in place long before a crisis actually occurs. capabilities Message development Response matrix & drafted responses…
Strategy CBConnect: A Unique Approach to “Broadcast Tower” Marketing Every business operates within a distinctive cultural landscape shaped by numerous external influences. At CBC, we specialize in mapping this ecosystem, pinpointing key ‘broadcast towers’ beneath the surface that hold sway over the conversations crucial for your involvement. From there, we craft strategic programs to integrate…
Digital Marketing COMPELLING CONTENT THAT DRIVES ACTION CBC’s digital programs work at the convergence of PR, content marketing, and lead generation. Our insight, creativity and hard work will capture the soul of your brand and resonate with the heart of your target audience, influencing and guiding their purchasing decisions. The approach is simple: Articulate your…
Events & Experiences Immersions that make an imprint Our experiences make more than an impression, they create an imprint and a newfound appreciation for your brand. We create unforgettable and shareable experiences uniquely tailored to your target audience, budget and goals. And with our social content programs, you’ll reap the benefits long after the event…
Curated Creator Networks that Build Credibility Consumers look to influencers to discover brands, products, and places not because they’re loud, but because they’re trusted. When done well, influencer marketing drives discovery, builds credibility, and supports growth across the funnel. At CBC, we build influencer programs rooted in credibility. We partner with creators who have real…
Strategic Counsel Strategic input to support business goals The right strategy is the foundation of every great brand story. This is where CBC excels. Our strength lies in distilling complex ideas into focused, durable strategies that guide decisions, inspire teams, and set you apart from the competition. We work alongside you to shape positioning, identify…
Media Relations Earned Media That Reaches Your Audience — and the AI Platforms They Search Access is everything in media relations, and no other agency has what CBC has: HOUSE Programs that put our publicists in the room with top consumer editors four times a year. Healthline, EatingWell, Well+Good, Bon Appétit, Verywell, Shape — the…
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