Len Cercone helps mission-driven consumer brands earn attention that inspires what people read, watch, and share, turning that influence into measurable growth. As Founder and CEO of CerconeBrownCompany (CBC PR), he leads an earned-first approach that integrates PR, content, and AI visibility to keep brands relevant and discoverable in a rapidly changing media landscape.

For more than 35 years, Len has partnered with brands across food and beverage, health, wellness, parenting, lifestyle, and clean beauty to transform public relations into a true growth engine. His work has guided both household names and high-growth challengers in building trust, driving awareness, and creating lasting impact.

Today, Len is at the forefront of defining the future of PR in an AI-driven world. As search shifts from clicks to conversations, he helps clients ensure their stories are discoverable not only by people but also by the systems and summaries shaping modern visibility. He developed Credibility Architecture™, CBC’s earned media methodology for AI visibility, and launched the CBC PR AI Visibility Index to track what AI engines actually cite.

Len is known for:

• Launching and scaling national PR programs that connect purpose with performance 
• Building earned-first strategies that unify media, owned content, and influencer voices 
• CBC’s HOUSE Programs: 20+ years of bringing top lifestyle editors and brands together 
• Speaking and writing on PR’s evolving role in AI visibility, measurement, and brand trust

CBC was named Stevie Awards Agency of the Year, and in 2026 Len was one of 75 practitioners honored for PRSA Boston’s 75th anniversary. 

Outside the office, Len brings the same commitment to endurance and teamwork that defines his leadership style. A longtime adventure racer, he has learned that success depends on collaboration, resilience, and knowing when to lead and when to ask for help.

He is also a former professional musician who performed hundreds of live shows as a lead singer and guitarist, experiences that honed his instinct for storytelling and audience connection. Len still performs regularly.

A two-time cancer champion, Len brings deep perspective to his work with brands that aim to make a meaningful difference. Most mornings, he hikes with his dogs Cody and Anya, a daily reminder to stay curious, grounded, and joyful in the work ahead.