About Us
From great food and clean beauty to healthy bodies and a more sustainable planet, Cercone Brown Company (CBC PR) champions brands that matter.
Founded in 2001, we’re a strategic communications and integrated marketing firm — problem solvers, storytellers, and creatives committed to communicating what sets you apart.
We’re best known for our HOUSE Programs, immersive, multi-day editorial experiences that bring top consumer editors and journalists together with leading brands in curated settings across the country. The editors who come through our Houses write for the publications that shape what consumers read, watch, and trust: EatingWell, Well+Good, Bon Appétit, Healthline, and others like them. Those are also, not coincidentally, the same publications AI engines cite most when answering questions in our clients’ categories.
We built Credibility Architecture™ around that insight: the media relationships behind great earned coverage are now also the strongest driver of AI visibility. When the right editors write about your brand in the right publications, you become discoverable not just to readers, but to the systems that increasingly shape what consumers find. Our approach coordinates media relations, thought leadership, creator programs, owned content, and AI visibility into programs that build on each other over time — not campaigns that spike and disappear.
Our work spans brand strategy, media relations, influencer relations, content creation, experiential marketing, and AI visibility, integrated, measured, and built to drive real business impact, not just buzz.
How We Think
At CBC, everything we create—whether it’s powerful ideas, influential media coverage, or beautiful content—exists to make things happen for your business. We begin every conversation by focusing on your goals, ensuring our work delivers meaningful results.
Every business operates within a culture shaped and owned by its audience. To succeed, you must understand that culture, share its values, and engage with it on its own terms. CBC helps you map this digital and real-life ecosystem, identifying how to naturally introduce your brand, message, and products into the flow of conversation to drive awareness, build affinity, and inspire action.
Our Culture: Curiosity, Creativity, Honesty and Accountability
By staying true to ourselves and our clients, we build trust and establish relationships that are built to last. As a group, we foster an environment that helps people grow their craft and grow as individuals.
We encourage our team members to pursue their dreams and interests, take on new challenges, and continually expand their skills. Through ongoing training and development, we strive to create a culture of learning and advancement. Our community of dedicated individuals share a common vision and purpose: to help our clients achieve their goals, while growing as professionals, individuals and as a team.
