Tag Archive for: Award

CBC Named 2023 Agency Of The Year For Innovative Approach to PR Measurement

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We’re excited to share that CBC has been named the 2023 Agency of the Year by the American Business Awards® for our data-driven approach to PR measurement. Our team takes pride in this accolade, which underscores our commitment to excellence in public relations and digital marketing.

Image that says CBC next to an icon that says 2023 Stevie Winner

A Recognition of Excellence

The American Business Awards® is renowned for celebrating the best in American business, recognizing organizations of all sizes and types for their outstanding achievements. Earning the Silver Stevie® Award in the Agency of the Year category honors our dedication to pushing the boundaries of what’s possible in PR.

The judges praised our approach, with one remarking: “What you (CBC) are doing is important and game-changing for the industry.”  The Silver Stevie® Award is more than just an accolade. It shows that the broader business community acknowledges that what we’re doing at CBC is not just impactful but essential for the future of public relations.

Our Winning Formula: A Data-Driven Approach 

This award showcases our groundbreaking work in using data analysis to connect earned media and influencer marketing with business impact, justifying the ROI of PR programs. This approach isn’t just innovative; it’s necessary. 

Len Cercone, our Founder and CEO, sums it up perfectly: “Though we know earned media is extremely effective, historically it’s been difficult to tie it to business outcomes. At CBC, we’ve developed a data and insights program that provides clients with a clear view of the impact our programs have on driving topline revenue.” 

What Sets CBC Apart

The American Business Awards® recognized CBC for our innovative approach to PR measurement. We’ve moved beyond traditional metrics, creating integrated client dashboards that combine e-commerce data, website analytics, and more to showcase the full impact of PR. 

An excerpt from a CBC e-book that reads "Prove ROI with Outcome and Impact Metrics"

Excerpt from CBC’s guide on “Connecting PR to Business Value”

Our focus is on demonstrating how media coverage not only increases brand visibility but also plays a critical role in improving business outcome metrics, such as lead conversion and online purchases.

Looking Ahead: Continuing to Lead in PR Measurement

We are honored to be named a 2023 Agency of the Year. This award is more than just a win for us; it’s a testament to our commitment to excellence in PR and digital marketing. We continue to strive towards enhancing our measurement techniques, ensuring that we provide our clients with the most effective and data-driven PR strategies.

Discover more about CBC’s innovative approach to PR measurement and how it can contribute to your business’s success. 

Cercone Brown & Co. Honored as One for the “Best Online Marketing Campaign for 2009”

Boston Advertising & PR Firm One as Six “Honorable Mentions from 800 Submissions for “America’s Least Wasteful Cities” Campaign for Bottle-Maker Nalgene

Blending social media marketing, interactive design, and press relations has become a hallmark of Boston advertising and PR firm Cercone Brown & Co., helping brands such as GMAC Insurance, adidas, Quiksilver and others build campaigns that drive awareness, sales leads and ROI.

On October 21st, the firm was honored for Best Online Campaign for 2009 for the prestigious Platinum PR Awards for its “America’s Least Wasteful Cities” work for reusable bottle icon Nalgene. Cercone Brown & Co. was among the top eight companies with the Best Online Campaign out of a total pool of 800 submissions.

With thrift and conservation on the minds of many Americans, the campaign put the spotlight on wasteful behavior in our nation’s top cities. “The Nalgene Least Wasteful City Study” ranked 23 waste-focused habits of urban Americans, from recycling, to using public transportation, to shutting off lights. When the results were tallied, San Francisco earned the title of America’s Least Wasteful City, while Atlanta ranked last.

Launched just prior to Earth Day, the program leveraged social media networks including Twitter and Facebook as primary channels.

“From a simple strategy of creating usable, compelling content, the effort quickly caught fire and extended beyond our hopes,” said Caroline Budney, director, social responsibility, Cercone Brown & Co.  “Almost immediately the ‘Net reacted with Twitter the clear epicenter of activity, as our frequent tweets were fueled by the tweets of columnists and bloggers.”

In total, the campaign reached more than 1 million on Twitter alone, and was extended by numerous television and print new stories. The campaign allowed Nalgene to strengthen its online community, adding fans to Facebook and followers to Twitter, making direct conversations with important alpha consumers easier and stronger.

The Platinum PR Awards

Del Monte Foods, GE, Time Warner Cable and American Express are among the organizations competing for honors in the 2009 Platinum PR Awards. Presented by PR News, the leading information resource among communicators, this highly competitive program honors the best PR campaigns and initiatives of the year.

The finalists in this year’s awards program included corporations, nonprofits and agencies large and small. The award winners were announced at an October 21, 2009 awards luncheon at the Grand Hyatt in New York City and in PR News’ Platinum PR Awards special issue in October.

The awards were judged by a blue-chip panel that includes PR executives from corporations, agencies, nonprofits and associations, and leading educators and industry consultants.

“It is remarkable how far the PR discipline has come in the past few years in terms of impacting an organization’s bottom line and reputation,” says Diane Schwartz, vice president and group publisher of PR News. “This year’s finalists in the Platinum PR Awards reinforce how powerful public relations is in moving the needle.”

PR News’ Oct. 26 Platinum PR Issue profiles the top PR campaigns of the year and will serve as a users guide to PR departments of all sizes and missions. Coverage will include profiles of the top innovative campaigns, the smartest communications initiatives and the people behind them.