In November 2021, we launched the Journey On campaign, an effort to inspire current Scottish Rite members and introduce potential members to the organization. For the campaign launch, we created a set of branded social media banners to share with members online.

The Scottish Rite, Northern Masonic Jurisdiction, an independent body of Freemasonry for Master Masons, came to us looking to enhance their membership experience and become a leading voice in the world of Freemasonry. As an aging organization with no previous digital marketing, they needed to increase their relevance, recruit new members, and keep existing members engaged.

We worked closely with their internal marketing department to recast their image through a new brand campaign and built the infrastructure for digital marketing from the ground up. We created the “Journey On” campaign to inspire current members to reconnect with what it means to be a Scottish Rite Mason and introduce potential members to the organization.