Nodpod x CBC Health House
Nodpod | Press Trip
The Situation
Nodpod makes weighted sleep masks and blankets built on the science of deep pressure touch — with strong wellness credibility but limited visibility among the health, lifestyle, and beauty editors who shape buying decisions.
The brand was preparing to introduce its new SILK weighted sleep mask and needed to get it into the hands of editors most likely to test it, write about it, and recommend it to their readers. Nodpod engaged CBC to put that introduction in the right room.
The Solution
Mindful Meditations: Sound Bath with Nodpod
CBC brought Nodpod into the 2025 Health House on Captiva Island, Florida, where 19 top health, wellness, and lifestyle editors gathered across two sessions. Nodpod hosted a sound bath, giving editors a full-sensory experience of the brand’s deep pressure relaxation products during the trip’s most restorative session.
- Editors received the new SILK weighted sleep mask in their welcome bags on arrival, putting the product in their hands before the activation even began.
- During the sound bath, they paired the original cotton weighted sleep mask and BODY weighted blanket with live crystal bowl sound healing.
- Founder Melissa Bamberg led the session, sharing the brand’s origin story, the science behind deep pressure touch, and a preview of new products in development.
Editors left with a firsthand experience of the product and a direct relationship with the founder behind it.
The Results
4
Placements
Women’s Health, Mindbodygreen, SFGate, Seattle PI
26M+
Media Impressions
59K
Estimated Social Media Impressions
15 Instagram Stories, 2 Instagram In-Feed Posts, 3 TikTok Videos
