Mediheal x CBC Holiday House

The Solution

CBC integrated Mediheal as a sampling sponsor at Holiday House 2025 — CBC’s annual four-day retreat in Stowe, Vermont, bringing together 19 top lifestyle, beauty, and consumer media editors across two sessions in September 2025.

Rather than a single demo moment, CBC stocked every guest bathroom with a curated arrangement of Mediheal favorites: serums, tea tree pads, under-eye patches, and face masks, styled as a mini spa station editors could return to throughout their stay.

After full days of culinary demos, outdoor wellness sessions, and brand activations, editors came back to rooms where Mediheal was waiting. The format created repeat, unscripted product encounters: editors reached for the tea tree pads to take off makeup at the end of long travel days, worked the serums into their nighttime routines, and had four full days to develop real opinions rather than a single product impression.

By the end of the trip, multiple attendees were packing Mediheal products into their bags to take home. Several who hadn’t used the brand before left eager to continue what had, over four days, become part of their actual routines.