Medela | Influencer Event
The Situation
Medela was bringing Magic InBra — a wearable pump with hospital-grade performance — to the U.S. market. To make it resonate, the brand needed more than an announcement.
The goal was to earn authentic advocacy: introduce the product to trusted parenting influencers and healthcare providers, spark genuine conversation, and connect Medela’s innovation to its deeper mission of supporting mothers and families.
The Solution
CBC hosted a select group of local influencers and healthcare providers (HCPs) at the Mothers’ Milk Bank of the Western Great Lakes for an intimate, hands-on day — a behind-the-scenes tour, a shared lunch, and a creative Pump & Paint party where guests painted one-of-a-kind nursery masterpieces. The location was chosen due to Medela’s long standing partnership with the Milk Bank and cutting edge research they provide to ensure donated milk is tested and delivered locally to those in need.
Guests left with the Magic InBra pump, a stuffed giraffe, artist-designed mom-baby socks, and brand collateral — all in a reusable Medela tote. The experience tied product innovation to Medela’s mission in a warm, memorable way.
The Results
46 organic posts
50% of attendees posted, exceeding industry benchmark by 46%
452K estimated impressions
5 paid posts
43K impressions
Exceeded goal by 46%
2.48% engagement rate
Exceeded goal by 5x
*Industry benchmark engagement rate for Instagram Stories is around 0.5%