How is Data Analysis Meaningful in Video Production?
Content with a purpose is CBCs response to the ever-changing landscape of content marketing. It is no longer about simply generating content that you hope resonates with your prospects and then stuffing that content in a blog or on social channels. CBCs approach is about how to use data to ensure content marketing drives results that even the most analytical bean counter will love.
Our data analytics team infuses data at the beginning of the content creation process. Now, in addition to measuring performance after its posted, our predictive content tools provide data that shows us exactly what your audience is looking for and how your content can fit in. This way, we create content designed from idea to deployment to drive against specific business goals.
In the brainstorming process, research data provides feedback to ensure that the ideas generated will answer to a users’ need for content. As content is created, we ensure content is created that aligns not only with your brand, but provides answers to the questions your prospective users are already typing into search engines. Finally, the cornerstone of every data cruncher — tracking results. CBCs data analytics team will devise a tracking strategy to help prove ROI and evolve the content creation process to focus ever more clearly on the content that brings in new leads.
This analytics process is used for all types of content creation and distribution, including video, photography, website content, blogs and more, and on all channels. Data and analysis always has a seat at the CBC table ensuring alignment with your end users, your C-Suite and your marketing goals.