MegaFood | Corporate Social Responsibility PR
The Situation
For over 50 years, MegaFood has used its scientific expertise to harness the power of plants to create effective planet-first vitamins and supplements. Its mission is to nurture people and the planet for generations to come through the power of plants.
As the VMS category grows, MegaFood needed to set itself apart by generating awareness of its unparalleled Corporate Social Responsibility (CSR) efforts to position itself as a leader and ultimately gain consumer trust.
The Solution
CBC is committed to working with brands that make lives better, and had to highlight MegaFood’s business for good among target media.
To start, CBC worked directly with MegaFood’s nonprofit partners and spokespeople to meticulously craft each story to tie back to its mission and The MegaFood Standard: Clean, Credible, Conscious. We supported these initiatives and partnership announcements by leveraging our deep-rooted relationships with trade and business media to secure feature stories for the brand and its experts.
Taking it a step further, MegaFood certifications and partnerships were essential proof points in our earned media outreach, award submissions, press releases, desksides, PR events and much more, to position the brand as a VMS leader committed to creating a healthier future for people and the planet.
Diving Deeper: MegaFood’s “What Matters” Campaign
One of the programs CBC developed and executive on behalf of MegaFood was the “What Matters” campaign, a social media series reframing the conversation around prioritizing personal health and the health of the planet.
Premiering in November 2021, MegaFood’s Medical Director sat down with inspiring guests, including Ally Love, CEO & Founder of Love Squad, Peloton Instructor, and Host of the Brooklyn Nets. These discussions covered women empowerment, the power of food and science behind eating for your body’s unique biochemistry, and the impact and importance of regenerative agriculture and sustainable living. As part of the campaign, MegaFood conducted a survey to explore how attitudes towards health and wellness had shifted due to the COVID-19 pandemic.
To amplify the campaign further, CBC also secured trade and consumer media coverage of the survey and series.
The Results
Since 2021, CBC has generated 77.5+ million earned media impressions for MegaFood’s CSR initiatives and partnerships in trade/business outlets and podcasts. Here’s a snapshot of that coverage…
