Yeti x CBC Holiday House
Yeti | Press Trip
The Situation
YETI has the kind of brand loyalty most companies spend decades building. But the editors who write holiday gift guides don’t cover brands from a distance — they cover what they’ve tried, used, and taken home.
YETI came to CBC to put its gear in the hands of the lifestyle and consumer media who write those lists, integrating the brand into Holiday House 2025 during the weeks that matter most.
The Solution
CBC wove YETI throughout Holiday House 2025 — a four-day curated mountain retreat in Stowe, Vermont, hosting 19 top lifestyle and consumer editors in September 2025.
The brand’s insulated stemless wine tumblers became the vessel of choice for evenings by the fire and late-night sessions in the hot tub. Trailhead camp chairs gave editors front-row seats to Vermont’s fall foliage and lakeside views. Every attendee left with a 26-oz Rambler bottle, a functional take-home reminder to stay fueled on whatever came next.
By placing YETI into the editors’ daily routines — morning coffee, afternoon hikes, evening wine — the integration created repeat, organic touchpoints throughout the trip. Editors left Stowe with a reason to write about it.
The Results
16
Placements
CNN Underscored (3×), Food & Wine (2×), Good Housekeeping (2×), Oprah Daily (2×), Architectural Digest (2×), PEOPLE, Forbes Vetted, Glamour, PureWow, and Shop TODAY
481M+
Media Impressions
10
Organic Social Posts
7 Instagram Stories, 2 in-feed posts, 1 TikTok
19K estimated impressions
