Amazfit x CBC Health House
Amazfit | Press Trip
The Situation
Amazfit needed to reach top health, wellness, and lifestyle editors with more than a spec sheet. The brand’s Active 2 smartwatch had the features to compete in a crowded wearables category (real-time heart rate tracking, a full fitness suite, and the Zepp companion app), but making the case required editors to experience the product firsthand.
Amazfit turned to CBC to put the watch in the hands of the journalists who write about fitness for a living.
The Solution
CBC integrated Amazfit into a dedicated activation at Health House on Captiva Island, Florida, building the session around the Active 2’s core strength: fitness tracking in motion.
Editors kicked off the morning with a HIIT workout wearing the watch, monitoring heart rate data and workout metrics in real time.
Afterward, the group gathered for a post-workout breakfast and explored their results through the Zepp App — including its food logging feature, which captures nutritional information from a quick photo.
Every attendee left Captiva with the Active 2 smartwatch, Up Open-Ear Earbuds, and extra watch bands to continue testing at home.
The Results
3
Placements
CNN Underscored (x2) and Women’s Health
217M+
Media Impressions
40
Organic Social Posts
29 Instagram Stories, 5 in-feed posts, and 6 TikToks
112K estimated impressions
