Whitney leads Brand Story and Strategic Communications at CBC, helping brands translate their positioning into stories people want to follow and share. She builds integrated earned-and-owned systems that drive measurable impact through credible creator relationships, smart content strategy, and scalable storytelling.

Over her 12 years at CBC, Whitney has helped evolve how brands show up across social, influencer, and owned channels, turning message architecture into programs that grow trust and advocacy across every touchpoint. She works closely with CBC PR’s digital creators, art directors, and social experts to connect the dots between influencer strategy and the stories that sustain it, delivering programs built to perform across audiences and algorithms alike.

She lives north of Boston with her husband and two kids, who keep her storytelling sharp and her snack supply in constant demand. In partnership with Brooke Merluzzi, she helps power CBC’s integrated earned-and-owned engine, aligning what earns attention with what keeps it.